Greece's culture ministry has rejected a request by Italian luxury brand Gucci to use the ancient Acropolis for a fashion event this summer.
Culture Minister Lydia Koniordou told state television a panel of ministry experts turned down the request late Tuesday, adding she was in "total agreement."
The Acropolis is listed as a World Heritage Site by the United Nations cultural organization, Unesco.
Koniordou said: "We have a duty to defend the importance of (the Acropolis) ... a global symbol of democracy and freedom."
Requests for commercial use of ancient monuments in Greece are rarely approved.
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