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The September Issue (movie)

For Shonda Rhimes, a TV empire built on high drama

For Shonda Rhimes, Thursday is Thursday. For much of America, Thursday might as well be renamed Shondaday in recognition of the TV savant's prime-time conquest.

As if the back-to-back helping of "Grey's Anatomy" and "Scandal" weren't enough Rhimes-stamped drama, ABC is adding a third series from ShondaLand, her production company, to its Thursday prime-time lineup: "How to Get Away With Murder." The legal thriller, which stars Oscar nominee Viola Davis, will close out the night in the 10 p.m. slot beginning Sept. 25.

"I think everybody else thinks it's a bigger deal than I do," Rhimes said by phone from an undisclosed location where...