Attendance at the 2018 Sundance Film Festival increased dramatically over the previous year, according to an economic impact study released on Tuesday.
Nearly 125,000 people attended some part of the 11-day Utah event last year, a growth of more than 70 percent over the estimated 71,600 attendees in 2017, the study from Y2 Analytics estimated.
However, previous studies likely had failed to count people who only attended the festival briefly, the firm said. Roughly one-quarter of attendees — including 36 percent of Utah residents — attended the festival for just one day, the study said.
Still, the festival had "definitely seen some year-over-year growth in...