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Rogue One: A Star Wars Story

6 lessons from the box-office success of 'Star Wars: The Last Jedi'

6 lessons from the box-office success of 'Star Wars: The Last Jedi'

It delighted; it polarized; it made a bucket full of money. "Star Wars: The Last Jedi," the 10th "Star Wars" theatrical film overall and second in the revived space-opera trilogy, opened to $220 million domestically this weekend, the second-biggest opening of all time not adjusting for inflation, behind only another "Star Wars" movie.

Director Rian Johnson's action adventure will certainly take the 2017 domestic box-office top spot when all is said and done. (That's currently held by "Beauty and The Beast," with $504 million.)

But the movie won't get there simply on name recognition. Its haul springs from a set of complex production...

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