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Paul Rudd

The Latest: Hulk chases Ant-Man through city for a mini-Coke

The latest developments in Super Bowl commercials before, during and after the Big Game:


8:20 p.m.

How many Cokes does the Hulk need to quench his thirst? Apparently a dainty mini-can will do the trick.

The surprise ad featured the green superhero leaping off buildings and chasing Ant-Man (played by Paul Rudd) through city streets for a mini-Coke.

The ad reflects Coke's rejiggered strategy of focusing on smaller cans and bottles. The idea is that they're marketed as more premium products than 20-ounce bottles — and fetch more money per ounce.

Coke says the focus on smaller sizes also dovetails with the trend of Americans cutting back...