Story | Jan 2, 2014 | 7:00 AM
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Story | Oct 31, 2014 | 6:30 PMDoes digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot -- which studies social data and box office trends -- analyzes this weekend's new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak.
Story | Mar 9, 2014
Story | Feb 11, 2014 | 12:30 PM
Leonardo DiCaprio apologizes as he reaches for an e-cigarette; he's spent a long day taking photos and doing interviews, and has been longing for a break. As he relaxes in a suite at the Four Seasons Hotel, he stops to admire the setting Los Angeles sun...
Story | Dec 21, 2013 | 5:00 AM