It's hard to miss the ingredients listed on the new packaging for Matt's Cookies. Relatively few and easily pronounced, they are emblazoned in large letters on the back of the package.
The message Matt's Cookies hopes to convey: Our cookies are made with real stuff.
Emphasizing that point in the revamped packaging is all part of the plan for new owners of the longtime Wheeling-based purveyor of soft-baked cookies and fig bars, a brand so Chicago that it had a cameo in the classic 1985 John Hughes film "The Breakfast Club." The new packaging also replaces the old-school brown gingham with a vibrant red hue.
After flagging sales in recent years, the Pierce family...