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James Wan

5 of the biggest takeaways from Comic-Con 2018

San Diego Comic-Con 2018 ended Sunday as workers stripped the branding off the buildings, windows, buses, elevators, escalators and every other square inch of open space in the city's Gaslamp District. Weary attendees squeezed in one last thing before heading home with bags of merchandise, sore feet, some sunburns and fewer dollars in their bank accounts.

The four-day comic book convention attracts some 130,000 souls every year who come for the swag, the parties, the exclusives, the stars and the wild experience of being with like-minded, and often costumed, pop culture fanatics. It has the potential to be the epicenter of geek culture — and for brands and studios, a valuable...

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