Story | Jul 6, 2014 | 11:37 AM
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Story | Jul 7, 2014 | 8:22 AMIt was, needless to say, not a great weekend for Melissa McCarthy. Her woman-on-the-run comedy “Tammy” took in just $21 million over the three-day weekend — a good chunk less than the prior three films in which she’s had key roles — and a tepid $33 million over the five-day holiday period. Meanwhile, her film landed thuddingly with critics (24% on Rotten Tomatoes) and audiences (C+ CinemaScore).
Story | Jul 5, 2014 | 10:30 AM
"Transformers: Age of Extinction" is far from extinct in its second weekend, bringing some heat to a less-than-explosive Fourth of July box office. The sequel grossed $10.6 million Stateside on Friday, dominating Melissa McCarthy's "Tammy," which earned...
Story | Jul 3, 2014 | 10:30 AM
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the...
Story | Jul 2, 2014 | 9:17 AM