Story | Jul 14, 2014 | 11:50 AM
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Story | May 11, 2014 | 12:30 AMSomeone should tell Warner Bros. that when they've got a presence as big as Godzilla, they don't need movie stars, because frankly, who remembers the characters in a rampaging-kaiju movie anyway? Still, just to be safe, the studio has stuffed Gareth Edwards' deafening, effects-driven reboot with an Oscar winner (Juliette Binoche), three Oscar nominees (Ken Watanabe, Sally Hawkins and David Strathairn), an Emmy winner (Bryan Cranston) and an Olsen sister, leaving scarcely enough screen time for the monster itself. Worldwide B.O. will be massive when "Godzilla" stomps into theaters beginning May 14, bound to crush the $379 million earned by Sony's underwhelming 1998 version.
Column | Jul 9, 2014 | 11:17 AM
Story | Jul 10, 2014 | 6:30 AM
Story | Jul 11, 2014 | 2:30 PM
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the...