Virtual-reality firm Oculus is making a move into original film content.
The manufacturer of the much-anticipated Rift headset is expected to announce at the Sundance Film Festival on Monday that it is launching a new unit called Story Studio and has hired Pixar veteran Saschka Unseld to run it.
Working with a team of about 10 staffers and contractors, Unseld will develop and produce an unspecified number of animated shorts in the VR format. VR essentially allows a viewer wearing a headset to inhabit a film's entire world, instead of the more traditional method of simply watching a rectangular display.
The move is a small but notable step in the bid to bring the...