Story | Sep 19, 2014 | 2:55 PM
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Story | Sep 19, 2014 | 3:30 PMLOS ANGELES (Variety.com) - Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak.
Story | Sep 19, 2014 | 2:54 PM
LOS ANGELES (Variety.com) - On Thursday night, the Variety Screening Series kicked off in Hollywood with "The Boxtrolls," the latest offering from stop-motion animation company Laika. For the Portland, Ore. based animation studio, which also produced...
Story | Sep 19, 2014 | 2:43 PM
LOS ANGELES (Variety.com) - Any long, celebrated artistic career is allowed a folly or two, and at age 75, Krzysztof Zanussi has come up with a whopper in "Foreign Body." , with saintly Catholics on one side and depraved corporate villainy on the other....
Story | Sep 19, 2014 | 2:35 PM
Better-than-expected operating results at its remodeled movie theaters have prompted AMC Entertainment Holdings Inc. to ramp up its capital expenditure plans for this year. The Leawood, Kan.-based company said it will spend $39 million more than...