Mickey Rooney

Throat drop maker says its banned ad is fun, no menace

A throat lozenge company says the commercial it wants to run during NBC's Golden Globes broadcast Sunday is a goof on subliminal ads, but the network isn't buying it.

According to Pine Bros. chief executive Rider McDowell, NBC has rejected the ad as out of bounds.

"This is clearly a parody of a subliminal ad, and the audience is in on the joke," McDowell said in a statement. "It's almost unbelievable to me that the network that produces 'Saturday Night Live' wouldn't understand satire."

NBC didn't respond to requests for comment.

Subliminal messaging involves images or words that last just a fraction of a second on the screen and, in theory,...