Kevin Costner

Veteran publicist to the stars Paul Bloch dead at age 78

Paul Bloch, a veteran Hollywood publicist for Rogers & Cowan who counted John Travolta, Eddie Murphy and Tom Cruise among his clients in a career that spanned more than five decades, died Friday after a long illness. He was 78.

Bloch died at Cedars-Sinai Medical Center in Los Angeles, said longtime friend and fellow publicist Stan Rosenfield. Rosenfield called Bloch "THE most respected veteran in the business."

The Brooklyn native started with the publicity powerhouse in the mailroom in 1961 after a stint in the Army and his graduation from UCLA, a school he remained dedicated to throughout his lifetime, the firm said in a statement. He was mentored by...