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Column | Jun 12, 2013 | 9:16 AMSAN FRANCISCO — Google.com is the most visited online front door in the United States. According to Alexa, a longtime Internet statistics firm, it is also the second most visited home page in the world behind Facebook.com; roughly 40 percent of global Internet users visit Google's primary portal at least once a day. And yet, considering the culture-changing ubiquity of the Silicon Valley-based tech giant — which reported more than $50 billion in revenue last year — what a user tends to find there is famously, comically austere. It is a digital Antarctica: Sheer white for miles, no ads, no headlines, just a search bar and the Google logo.