Jimmy Fallon

Tyler Perry's 'Madea' tops Cruise's 'Jack Reacher' sequel

Tyler Perry bested Tom Cruise at the box office this weekend.

Perry's "Boo! A Madea Halloween" opened in the top spot with an estimated $27.6 million, edging Cruise's "Jack Reacher: Never Go Back" into second place, according to studio estimates Sunday.

It's the third best opening for a "Madea" movie, behind "Madea Goes to Jail" and "Madea's Family Reunion" and a sign of the character's longstanding appeal to audiences.

To market the film, which reportedly cost $20 million to produce, Lionsgate leveraged the social media audiences of Perry and his cast as well as promotional videos like one featuring Jimmy Fallon as...