Story | Jan 9, 2013 | 4:58 AM
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Story | Apr 18, 2014 | 2:30 PMDoes digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns should be at their peak.
Story | Nov 5, 2013 | 5:05 PM
Story | Dec 8, 2012
This post has been corrected, as detailed below. Few new filmmaking technologies have fundamentally altered the moviegoing experience. Sound and ...
Story | Sep 4, 2013
A correction has been added to this post. See below for details. The X-Men’s 50th anniversary arrives in the inimitable […]