Story | Dec 1, 2014 | 2:09 PM
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Story | Dec 5, 2014 | 6:13 PM
Story | Apr 18, 2014 | 2:30 PM
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the...
Story | Jan 9, 2013 | 4:58 AM
Story | Nov 5, 2013 | 5:05 PM