Story | Oct 24, 2014 | 4:50 AM
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Story | Oct 24, 2014 | 12:27 PMLOS ANGELES (Variety.com) - Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot - which studies social data and box office trends - analyzes this weekend's new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak.
Story | Oct 24, 2014 | 8:17 AM
LOS ANGELES (Variety.com) - When Barron Scott Levkoff saw the Great Star Theater, in San Francisco's Chinatown, he knew he had found the perfect venue to launch a potential new franchise with "Mr. Nobody's Spookeasy." The abandoned movie theater, built...
Story | Oct 24, 2014 | 10:35 AM
Story | Oct 23, 2014 | 2:19 PM