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Satoru Iwata's game plan: Learn from Hollywood

Satoru Iwata's game plan: Learn from Hollywood

Nintendo President Satoru Iwata, who died Saturday at 55, wrote the following piece for The Times' editorial pages. It was orginally published May 9, 2006. Do you know someone who's never read a book? Watched a TV show? Seen a movie? It's unlikely, because these are true forms of mass entertainment. But on the other hand, do you know someone who's never played a video game? Probably you do. We like to talk in our industry about mass appeal, but I wonder if we will ever achieve it. We frequently compare ourselves to the motion picture business. We are fascinated with the movies. Hollywood is like an older brother who's already succeeded; we race to...

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