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Conan O'Brien

The Super Bowl proves to be a huge platform for almost anyone with a message

Super Bowl Notebook

It may have started with puppies, but now everyone wants in on the big game.

Key and Peele, Alicia Florrick, Jason Bourne, Stephen Colbert, Mother Jones, President Obama, Conan O'Brien, Tina Fey, James Corden — they all showed up, in one way or the other, during Super Bowl 50, and not to root for their favorite team.

With diminishing audiences for just about everything, the Super Bowl has become one of the few mass-media platforms still standing, and it isn't just advertisers climbing aboard.

It's the media themselves.

While the Carolina Panthers battled the Denver Broncos on Sunday, CBS took the opportunity to announce that...