Even without rescuing anyone from the rubble after Mexico's big earthquake, a photogenic yellow Labrador retriever named Frida has gained an international social media following.
At least 344 people died in the Sept. 19 earthquake, including 205 in Mexico City. For days, rescuers who tunneled into huge mounds of debris and selfless volunteers who threw themselves into work around the city were lauded for their efforts. But no individual captured the hearts of Mexicans and those watching the efforts from afar like Frida.
Clad in goggles and neoprene booties, Frida with nose to the ground and clambering over crumbled buildings became a symbol of hope.