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Loyola University Maryland

Under Armour reckons with backlash to CEO’s comments on Trump

Under Armour reckons with backlash to CEO’s comments on Trump

Under Armour moved quickly Wednesday to contain a social media backlash to comments by its founder and CEO Kevin Plank praising President Donald J. Trump’s pro-business philosophy.

“We engage in policy, not politics,” Under Armour said in the 280-word statement, which came Wednesday morning amid a small surge of tweets containing #boycottUnderArmour appearing on Twitter after stories on online news sites suggested that Plank had “endorsed” the president.

While some called for a boycott, others took to social...

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