University of Wisconsin-Madison

From stage to conference room: Audio equipment-maker Shure seeks new markets

From stage to conference room: Audio equipment-maker Shure seeks new markets

When Christine Schyvinck joined Niles-based Shure in 1989, she was a newly minted graduate from the University of Wisconsin at Madison looking to combine her interests in engineering and music. Last year, Schyvinck, 50, became president and CEO of the 92-year-old audio electronics-maker.

Consumers may know Shure for its phonograph cartridges and microphones, including the classic “Elvis mic.” Some of those early designs are still sold today. But as technology and the music industry have changed, Shure has too.

The company has an expanding global footprint, with more than 2,000 employees and more than $500 million in annual sales. It’s developing new products that use...

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