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University of Kentucky

Filling out an NCAA bracket, you know big money is on these winners

Filling out an NCAA bracket, you know big money is on these winners

If you're penciling in your NCAA basketball bracket picks, you probably don't need any advice on who the big winner is.

It's the NCAA. As always.

Rounding out the Final Four once again will be the NCAA's television partners, the athletic departments of its member schools and their sponsors. We'll get to the losers and potential upsets in a bit.

Hundreds of millions of dollars head each year toward the NCAA and its business associates, which is the real March Madness, despite what the NCAA's trademark application may have said.

The 14-year CBS/Turner video rights deal that runs through 2024 is worth more than $750 million a year, and last year generated more than $1...

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