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University of Delaware

Study finds women competitors dominate NBC's prime time

During the first half of the Olympics, women have dominated the screen on NBC in the evening.

Through Saturday night, 58.5 percent of the competition time on NBC's prime-time telecasts involved women's sports, with 41.5 percent devoted to men, according to research released Monday by three college professors writing a book, "Olympic Television: Inside the Biggest Show on Earth."

For all of the Summer and Winter Olympics dating back to 1994, the 2012 London Games was the only competition where women got more airtime than the men — and even that didn't match the imbalance of Rio de Janeiro so far, said Andy Billings, a sports media professor at the University...

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