Purdue University

Are We Letting Big Data Know Too Much?

Are We Letting Big Data Know Too Much?

Isn't technology wonderful? At Purdue University, the same IT infrastructure that enables us to manage student assignments and grades, operate residential and dining facilities, and support a leading community of scientific researchers produces as a byproduct a massive amount of fascinating information.

We know where each student is anytime — which is virtually all the time — their mobile devices are connected to our Wi-Fi network. When they enter their dorm, or dining court, or recreational facility, they swipe in, and a machine captures the time and place.

Whether they're in class or in their rooms, a machine knows when they're online and where they're going while there....

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