With a little more than 48 hours remaining before the Loyola Ramblers face off against the Michigan Wolverines in the NCAA Tournament’s Final Four, sales of maroon and gold scarves and “Sister Jean” shirts continue to soar.
Here’s how fans are helping Loyola University Chicago and sports merchandise-makers cash in.
Pop-up shops: Loyola’s campus bookstores, run by Westchester-based Follett Corp., are opening pop-up shops to help handle traffic and new items. One shop opened at the university’s Water Tower Campus on Michigan Avenue earlier this week, and another is expected to open next to the Lakeshore Campus store on Friday.
New inventory has been...