Louisiana State University

Nutrition for sale: How Kellogg worked with 'independent experts' to tout cereal

Nutrition for sale: How Kellogg worked with 'independent experts' to tout cereal

On its website, Kellogg touted a distinguished-sounding "Breakfast Council" of "independent experts" who helped guide its nutritional efforts.

Nowhere did it say this: The maker of Froot Loops and Frosted Flakes paid the experts and fed them talking points, according to a copy of a contract and emails obtained by The Associated Press.

The company paid the experts an average of $13,000 a year, prohibited them from offering media services for products "competitive or negative to cereal" and required them to engage in "nutrition influencer outreach" on social media or with colleagues, and report back on their efforts.

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