Columbia College Chicago

United expands banners-to-bags 'upcycling' project

United expands banners-to-bags 'upcycling' project

Some travelers apparently like United Airlines' "Fly the Friendly Skies" banners enough to carry them as luggage.

Chicago-based United is expanding an "upcycling" initiative turning old banners and billboards hanging in airports including O'Hare International Airport into travel accessories, said spokeswoman Maddie King.

"Rather than put them in landfills, we decided to try to find something creative to do with them," she said.

Last year, the airline worked with students at Columbia College Chicago and the Re:new Project to make 100 carry-on backpacks and duffels out of the banners. They sold out in two hours, King said.

This year, 750...

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