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California State University, Long Beach

Vaping essays: E-cigarette sellers offering scholarships

Vaping essays: E-cigarette sellers offering scholarships

A growing number of e-cigarette and vaporizer sellers have started offering college scholarships as a way to get their brands listed on university websites and to get students to write essays about the potential benefits of vaping.

The tactic is taken from a method that was once believed to improve a site's ranking in search results, and it has successfully landed vaping brands on the sites of some of the nation's best-known universities, including Harvard. It also has drawn criticism that the scholarships are a thinly disguised ploy to attract young customers.

The scholarships, ranging from $250 to $5,000, mostly involve essay contests that ask students to write about the...

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