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WPP Group Plc

A collection of news and information related to WPP Group Plc published by this site and its partners.

Top WPP Group Plc Articles

Displaying items 23-33
  • Is Disney's Big-Game Hunting Paying Off?

    Compared with the sizable acquisitions Disney CEO Bob Iger has made in the past, his $500 million-plus payout for Maker Studios last week seems downright thrifty. But the purchase not only moved Disney-watchers to question Maker's value, it also had...
  • China Media Capital To Raise 'A Few $100 Million'

    HONG KONG - China Media Capital, a Chinese state-backed private equity fund, is to raise another round of capital, according to reports. The new finance is expected to run to "a few hundred million U.S. dollars" said its chairman Li Ruigang, who also...
  • After Disney's Maker Buy, More Deals In Store for Multichannel Networks

    With Disney's blockbuster $500 million-plus deal to buy Maker Studios, look for dealmaking activity in the online multichannel network space to continue apace. MCNs are "now top-of-mind for all the major studios," said Peter Csathy, CEO of Manatt Digital...
  • Branded Entertainment Expert Doug Scott Joins WME IMG From Ad Shop Ogilvy

    Doug Scott,a veteran advertising executive known for his expertise in weaving advertiser products into content, is joining WME IMG as the agency's executive vice president of marketing and brand solutions. The addition marks another bit of shuffle at...
  • Billy Joel, Once A Stranger To Advertising, Is Becoming A Commercial Big Shot

    Billy Joel has moved from "Allentown" to Madison Avenue. The piano-playing hitmaker was once regarded by advertisers as one of music's "untouchables" - artists like Bruce Springsteen, Neil Young, Tom Petty and R.E.M. who shun the idea of aligning one...
  • Suitors Being Rounded Up To Buy China's Galloping Horse (EXCLUSIVE)

    HONG KONG -- Beijing Galloping Horse, a high-flying private sector Chinese film company, is entertaining a number of takeover bids. Suitors are believed to include China Media Capital, a state-backed Chinese private equity fund, and Shanghai Media Group,...
  • JennXPenn, Connor Franta and Other YouTube and Vine Stars Featured in Fullscreen's First In-Real-Life Festival

    Fullscreen is giving fans of popular YouTube and Vine creators, including JennXPenn and Connor Franta, the chance to get up close and personal with their digital idols via InTour, the multichannel network company's first in-person interactive social...
  • Fox Sees Upfront Volume Fall In Tough TV-Sales Market

    TV's Fox network expects to complete its "upfront" ad sales with volume lower than what it sold in 2013, according to a person familiar with the situation, owing to ratings shortfalls at the network, which has seen its flagship "American Idol" decline....
  • Why 'C7′ Won't Become TV's Standard This Year (And Maybe Not Even Next)

    Does all of Madison Avenue believe in the value of TV viewers who see commercials up to a week after their initial run date, or is that interest found only in a few houses on the street? Answering that question is crucial if TV networks are to wring more...
  • GM's tweaked Malibu arrives 18 months after major redesign

    GM's tweaked Malibu arrives 18 months after major redesign
    PLYMOUTH, Michigan (Reuters) - General Motors Co is taking the unusual step of offering a mildly restyled version of the Chevrolet Malibu in an effort to reverse the last 18 months of disappointing sales since the mid-sized sedan's last major redesign...
  • Fullscreen launches platform for monetizing YouTube videos

    Fullscreen launches platform for monetizing YouTube videos
    Fullscreen, a digital media company with one of the biggest channels on YouTube, has helped build followings for five-second films and a dubstep violinist, and now it’s doing more to help creative types make money. The Culver City company, founded...