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WPP Group Plc

A collection of news and information related to WPP Group Plc published by this site and its partners.

Top WPP Group Plc Articles

Displaying items 23-33
  • Fox Sees Upfront Volume Fall In Tough TV-Sales Market

    TV's Fox network expects to complete its "upfront" ad sales with volume lower than what it sold in 2013, according to a person familiar with the situation, owing to ratings shortfalls at the network, which has seen its flagship "American Idol" decline....
  • Why 'C7′ Won't Become TV's Standard This Year (And Maybe Not Even Next)

    Does all of Madison Avenue believe in the value of TV viewers who see commercials up to a week after their initial run date, or is that interest found only in a few houses on the street? Answering that question is crucial if TV networks are to wring more...
  • Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money. The nation's largest broadcast networks have struck a deals with one major ad-buying...
  • When Rino Scanzoni Speaks, TV Networks Tend to Listen

    With the glitzy TV-network "upfront" presentations in the rear-view mirror, advertisers and TV executives are about to head to the negotiating table. Rino Scanzoni's actions will be under scrutiny by all sides. As chief investment officer for the massive...
  • 'The Rise of Superman' Planned as Multimedia Adaptation by Mindshare Entertainment

    Mindshare Entertainment has optioned the rights to Steven Kotler's bestseller "The Rise of Superman," with the company planning on adapting the book into a TV show, feature-length documentary and digital experience. The book examines 15 years of research...
  • Madison Ave. Giants Omnicom, Publicis Halt Affair As Personalities Thwart Merger

    One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...
  • Time Warner Looked at Buying Fullscreen, But Decided to Pass: Source

    Time Warner Inc. explored the possibility of buying YouTube multichannel network Fullscreen, but determined that the deal did not make sense given the high price tag the MCN was seeking, according to a source familiar with the talks. The media conglom...
  • GroupM Entertainment Names Adam Pincus Exec VP Of Programming, Production

    Adam Pincus has been named exec veep of programming and production for GroupM Entertainment North America, a new position at the WPP content-development unit, effective immediately. Pincus will report to GroupM Entertainment Global Chief Executive...
  • Ad Agencies Working Overtime On Shows, Not Spots

    Hollywood is filled with executives who honed their chops on Madison Avenue. Dick Wolf, builder of the famous "Law & Order" franchise, toiled away at an ad agency writing slogans for Crest toothpaste. Adam Stotsky, president of NBCUniversal's Esquire,...
  • How Fullscreen Landed One of YouTube's Hottest Properties: the Fine Bros.

    Given the thousands of performers affiliated with YouTube's leading multichannel networks, getting a deal with one them isn't something necessarily worth bragging about. But a new pact between top-ranked MCN Fullscreen and veteran YouTuber act the Fine...
  • MRC Shopping Stake in Company to Guggenheim Partners

    Media Rights Capital, the prolific financing and production shingle behind such films as "Ted" and "Elysium" and Netflix's "House of Cards" is looking to sell a share of the company to Guggenheim Partners, owner of Dick Clark Prods and The Hollywood...