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WPP Group Plc

A collection of news and information related to WPP Group Plc published by this site and its partners.

Top WPP Group Plc Articles

Displaying items 12-22
  • Annals of corporate co-opting: Another 'independent' news site is born

    Annals of corporate co-opting: Another 'independent' news site is born
    The ingenuity of big corporations knows no bounds, especially when it comes to disguising self-interested PR as objective information. Say hello to the latest such effort, a website devoted to communicating information about "sustainable" -- that is,...
  • Rentrak Gets Bigger In TV Measurement By Aquiring Kantar Assets From WPP

    Rentrak, the media measurement company, has been on something of a tear in recent months, establishing new agreements with CBS and Fox television stations and expanding its alliance with Walt Disney's ABC. Now it is adding heft by purchasing TV-...
  • AwesomenessTV's Big Frame Hires Larry Shapiro, Fullscreen Head of Talent (Exclusive)

    Larry Shapiro, head of talent at YouTube multichannel network Fullscreen, is jumping ship to Big Frame, the MCN now owned by DreamWorks Animation's AwesomenessTV, Variety has learned. At Big Frame, Shapiro will work with founder Sarah Penna to sign deals...
  • AT&T, Chernin Group Acquire Control of Fullscreen

    Otter Media, the online-video joint venture between the Chernin Group and AT&T, announced that it has agreed to purchase a majority stake in Fullscreen, one of the largest YouTube multichannel network operators. Financial terms of the deal were not...
  • Suitors Being Rounded Up To Buy China's Galloping Horse (EXCLUSIVE)

    HONG KONG -- Beijing Galloping Horse, a high-flying private sector Chinese film company, is entertaining a number of takeover bids. Suitors are believed to include China Media Capital, a state-backed Chinese private equity fund, and Shanghai Media Group,...
  • JennXPenn, Connor Franta and Other YouTube and Vine Stars Featured in Fullscreen's First In-Real-Life Festival

    Fullscreen is giving fans of popular YouTube and Vine creators, including JennXPenn and Connor Franta, the chance to get up close and personal with their digital idols via InTour, the multichannel network company's first in-person interactive social...
  • Fox Sees Upfront Volume Fall In Tough TV-Sales Market

    TV's Fox network expects to complete its "upfront" ad sales with volume lower than what it sold in 2013, according to a person familiar with the situation, owing to ratings shortfalls at the network, which has seen its flagship "American Idol" decline....
  • Branded Entertainment Expert Doug Scott Joins WME IMG From Ad Shop Ogilvy

    Doug Scott,a veteran advertising executive known for his expertise in weaving advertiser products into content, is joining WME IMG as the agency's executive vice president of marketing and brand solutions. The addition marks another bit of shuffle at...
  • Billy Joel, Once A Stranger To Advertising, Is Becoming A Commercial Big Shot

    Billy Joel has moved from "Allentown" to Madison Avenue. The piano-playing hitmaker was once regarded by advertisers as one of music's "untouchables" - artists like Bruce Springsteen, Neil Young, Tom Petty and R.E.M. who shun the idea of aligning one...
  • Jon Avnet and WIGS Partners Launch Digital Studio Backed by ITV, WPP

    The trio of filmmakers who launched digital studio WIGS -- "Black Swan" exec producer Jon Avnet together with his son Jake Avnet and Rodrigo Garcia -- have formed a new venture: Indigenous Media, backed by British broadcaster ITV and global advertising...
  • GroupM Entertainment, Graphic India Ready "Adventurers Club" For TV

    GroupM Entertainment, Graphic India and producer James Marshall will partner for a new live-action TV series called "The Adventurers Club" aimed for Canada, U.S. and international markets. GroupM Entertainment, led by veteran entertainment executive...