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WPP Group Plc

A collection of news and information related to WPP Group Plc published by this site and its partners.

Top WPP Group Plc Articles

Displaying items 12-22
  • Cable's Upfront Dollars Fell 6% To $9.6B, First Slump In 4 Years

    Advertisers committed fewer dollars to national cable TV networks for the first time since before the 2009-2010 TV season, according to data released Thursday by the Cabletelevision Advertising Bureau. National cable networks secured $9.6 billion in...
  • AT&T, Chernin Group Acquire Control of Fullscreen

    Otter Media, the online-video joint venture between the Chernin Group and AT&T, announced that it has agreed to purchase a majority stake in Fullscreen, one of the largest YouTube multichannel network operators. Financial terms of the deal were not...
  • Branded Entertainment Expert Doug Scott Joins WME IMG From Ad Shop Ogilvy

    Doug Scott,a veteran advertising executive known for his expertise in weaving advertiser products into content, is joining WME IMG as the agency's executive vice president of marketing and brand solutions. The addition marks another bit of shuffle at...
  • Billy Joel, Once A Stranger To Advertising, Is Becoming A Commercial Big Shot

    Billy Joel has moved from "Allentown" to Madison Avenue. The piano-playing hitmaker was once regarded by advertisers as one of music's "untouchables" - artists like Bruce Springsteen, Neil Young, Tom Petty and R.E.M. who shun the idea of aligning one...
  • Suitors Being Rounded Up To Buy China's Galloping Horse (EXCLUSIVE)

    HONG KONG -- Beijing Galloping Horse, a high-flying private sector Chinese film company, is entertaining a number of takeover bids. Suitors are believed to include China Media Capital, a state-backed Chinese private equity fund, and Shanghai Media Group,...
  • JennXPenn, Connor Franta and Other YouTube and Vine Stars Featured in Fullscreen's First In-Real-Life Festival

    Fullscreen is giving fans of popular YouTube and Vine creators, including JennXPenn and Connor Franta, the chance to get up close and personal with their digital idols via InTour, the multichannel network company's first in-person interactive social...
  • Jon Avnet and WIGS Partners Launch Digital Studio Backed by ITV, WPP

    The trio of filmmakers who launched digital studio WIGS -- "Black Swan" exec producer Jon Avnet together with his son Jake Avnet and Rodrigo Garcia -- have formed a new venture: Indigenous Media, backed by British broadcaster ITV and global advertising...
  • Fullscreen launches platform for monetizing YouTube videos

    Fullscreen launches platform for monetizing YouTube videos
    Fullscreen, a digital media company with one of the biggest channels on YouTube, has helped build followings for five-second films and a dubstep violinist, and now it’s doing more to help creative types make money. The Culver City company, founded...
  • A non-SOPA broadside aimed at online piracy hotbeds

    A non-SOPA broadside aimed at online piracy hotbeds
    After months of talks with rights-holders, operators of some of the largest online advertising networks announced the steps they'll take to try to cut off online piracy hotbeds from the flow of marketing dollars. Their voluntary best practices drew praise...
  • Omnicom, Publicis merging to create global advertising behemoth

    Omnicom, Publicis merging to create global advertising behemoth
    Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion. The two companies...
  • Omnicom, Publicis merger could benefit rivals, spur other deals

    Omnicom, Publicis merger could benefit rivals, spur other deals
    The planned merger of Omnicom Group Inc. in New York and Publicis Groupe in Paris into the world's biggest advertising firm gives the combined company lots of clout.  The deal was designed to give the new company more leverage when negotiating...