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WPP Group Plc

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Top WPP Group Plc Articles see all

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  • Fox Sees Upfront Volume Fall In Tough TV-Sales Market

    TV's Fox network expects to complete its "upfront" ad sales with volume lower than what it sold in 2013, according to a person familiar with the situation, owing to ratings shortfalls at the network, which has seen its flagship "American Idol" decline.
  • La publicidad crecerá este año ayudada por el Mundial

    PARIS (Reuters) - El mercado publicitario global crecerá un 5,4 por ciento este año, hasta 524.000 millones de dólares, ayudado por un incremento en los anuncios de televisión durante el Mundial de fútbol, según la firma encargada de medios Zenith...



    Why 'C7′ Won't Become TV's Standard This Year (And Maybe Not Even Next)

    Does all of Madison Avenue believe in the value of TV viewers who see commercials up to a week after their initial run date, or is that interest found only in a few houses on the street? Answering that question is crucial if TV networks are to wring more...

    Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money. The nation's largest broadcast networks have struck a deals with one major ad-buying...