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SeaWorld Entertainment

A collection of news and information related to SeaWorld Entertainment published by this site and its partners.

Top SeaWorld Entertainment Articles see all

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  • PETA plans to protest at the home of new SeaWorld CEO

    PETA plans to protest at the home of new SeaWorld CEO
    Less than two weeks after taking on the post of chief executive of SeaWorld Entertainment Inc., Joel Manby can expect a harsh welcome from People for the Ethical Treatment of Animals.
  • SeaWorld debuts TV ads touting 'thriving' whales

    The latest step in SeaWorld's plan to rehabilitate its image happened last week, when its new TV ads aired. The first ad features members of the company's zoological team. It aired on network and cable programming and online – including on the...

    SeaWorld responds strongly to ex-trainer's critical book

    SeaWorld responds strongly to ex-trainer's critical book
    A book critical of SeaWorld has prompted the company to release a video of the author that shows him in an unflattering light. In "Beneath the Surface: Killer Whales, SeaWorld, and the Truth Beyond 'Blackfish'," ex-SeaWorld killer whale trainer John...

    SeaWorld has new ad campaign after disparaging documentary

    SeaWorld has new ad campaign after disparaging documentary
    SeaWorld Entertainment Inc. is mounting a public defense of its animal handling in a new advertising campaign that began Monday, after a highly critical 2013 documentary left the park with declining revenue and attendance. The print and YouTube campaign...

    Seeking to repair its brand, SeaWorld launches campaign

    SeaWorld Entertainment, Inc. on Monday revealed details of an aggressive new advertising campaign that takes on critics and highlights the company's care of killer whales. SeaWorld will use print, TV and online communication, including a new website...