| Jul 9, 2013
| 4:00 AM
Hoping that the best years are not in the rear-view mirror for its Acura luxury line, American Honda Motor Co. is shifting into high gear for the introduction of its redesigned 2014 MDX sport utility vehicle.
The U.S. sales arm of the Japanese automaker...
| Aug 2, 2013
| 2:17 PM
Ellen DeGeneres will test the power of social media -- and the increasingly symbiotic relationship between Twitter and television -- during next year's Academy Awards telecast.
On Friday, illustrating her proclivity for Twitter, DeGeneres announced in a...
| May 14, 2013
| 5:00 AM
Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes?
ABC, CBS, Fox and NBC are unveiling their fall lineups this week...
| May 28, 2013
| 5:00 AM
Television's latest animated superhero sports a purple skirt and cape, pink gloves and white go-go boots.
She is also a he.
Meet SheZow, the star of a cartoon debuting Saturday on the Hub, a kids' cable channel co-owned by cable programming giant...
| Oct 29, 2013
| 6:30 AM
KNBC-TV Channel 4 is taking the bus.
Nearly 1,800 Los Angeles County buses operated by the Metropolitan Transportation Authority have become the latest vehicles for the local TV station's advertising sales and marketing.
The NBCUniversal-owned station...
| Jul 28, 2013
| 5:21 PM
Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion.
The two companies...
| Jul 29, 2013
| 10:29 AM
The planned merger of Omnicom Group Inc. in New York and Publicis Groupe in Paris into the world's biggest advertising firm gives the combined company lots of clout.
The deal was designed to give the new company more leverage when negotiating...
| Nov 11, 2013
| 1:30 PM
In daytime television, black is the new black.
Television programmers, in their search for the next big thing, have found that charismatic African American entertainers are potent magnets who attract mainstream and ethnically diverse audiences.
| Nov 20, 2013
| 5:55 PM
Walt Disney Co. has hired a new advertising agency to oversee media planning for its movie studio.
OMD, whose clients include Pepsi and Visa, on Wednesday landed the Disney Studios account, which handles an estimated $800 million a year in advertising...
| Feb 7, 2014
| 5:00 AM
The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences.
Leading up to Friday's official opening of the XXII Olympic...
| Jul 10, 2011
Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the...