| Nov 20, 2013
| 5:55 PM
Walt Disney Co. has hired a new advertising agency to oversee media planning for its movie studio.
OMD, whose clients include Pepsi and Visa, on Wednesday landed the Disney Studios account, which handles an estimated $800 million a year in advertising...
| Feb 7, 2014
| 5:00 AM
The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences.
Leading up to Friday's official opening of the XXII Olympic...
| May 20, 2014
| 5:00 AM
NBCUniversal Chief Executive Steve Burke, who acknowledges being a bit of a taskmaster, is in unfamiliar territory.
He took over the top job at a time when NBC Entertainment was hemorrhaging $600 million a year. Now the network is poised to end the...
| May 8, 2014
| 6:26 PM
The proposed mega-merger of two of the world's leading advertising holding companies -- Omnicom Group of New York and Publicis Groupe of Paris -- has collapsed.
Late Thursday, the two companies announced the termination of their proposed marriage, which...
| May 10, 2014
| 5:30 AM
Network television is attempting to once again defy the laws of gravity.
Next week broadcast networks ABC, CBS, NBC and Fox will test their strength as the industry kicks off its annual springtime ad sales market known as the upfront. The networks...
| May 14, 2014
| 6:30 AM
— ABC is turning over its most valuable real estate to its proven hit-maker, Shonda Rhimes.
This fall, three hour-long dramas created by Rhimes will run back-to-back-to-back on Thursday night: "Grey's Anatomy," "Scandal" and her latest creation:...
| Jul 10, 2011
Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the...
| Nov 12, 2012
On a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets -- told in terms of hot dogs.
Tobaccowala, who has spent 30 years at Leo Burnett and affiliated agencies,...
| May 14, 2013
| 5:00 AM
Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes?
ABC, CBS, Fox and NBC are unveiling their fall lineups this week...
| May 28, 2013
| 5:00 AM
Television's latest animated superhero sports a purple skirt and cape, pink gloves and white go-go boots.
She is also a he.
Meet SheZow, the star of a cartoon debuting Saturday on the Hub, a kids' cable channel co-owned by cable programming giant...
| Sep 27, 2011
FX: While other cable networks gobble up reruns of hit dramas such as "NCIS" and "The Mentalist" for their prime-time lineups, FX bets big on movies to fill the parts of its schedule not occupied by its original comedies and dramas....