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Starcom Incorporated

A collection of news and information related to Starcom Incorporated published by this site and its partners.

Top Starcom Incorporated Articles

Displaying items 12-22
  • Disney shifts $800-million-a-year movie ad buying to OMD

    Disney shifts $800-million-a-year movie ad buying to OMD
    Walt Disney Co. has hired a new advertising agency to oversee media planning for its movie studio. OMD, whose clients include Pepsi and Visa, on Wednesday landed the Disney Studios account, which handles an estimated $800 million a year in advertising...
  • Advertisers make $900-million bet on Olympic Winter Games

    Advertisers make $900-million bet on Olympic Winter Games
    The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences. Leading up to Friday's official opening of the XXII Olympic...
  • CEO Steve Burke brings turnaround at NBCUniversal

    NBCUniversal Chief Executive Steve Burke, who acknowledges being a bit of a taskmaster, is in unfamiliar territory. He took over the top job at a time when NBC Entertainment was hemorrhaging $600 million a year. Now the network is poised to end the...
  • Proposed mega-merger of Omnicom and Publicis Groupe collapses

    Proposed mega-merger of Omnicom and Publicis Groupe collapses
    The proposed mega-merger of two of the world's leading advertising holding companies -- Omnicom Group of New York and Publicis Groupe of Paris -- has collapsed. Late Thursday, the two companies announced the termination of their proposed marriage, which...
  • Television networks vow to wow advertisers with new fall lineups

    Television networks vow to wow advertisers with new fall lineups
    Network television is attempting to once again defy the laws of gravity. Next week broadcast networks ABC, CBS, NBC and Fox will test their strength as the industry kicks off its annual springtime ad sales market known as the upfront. The networks...
  • At ABC, Thursday night is prime Shonda Rhimes time

    At ABC, Thursday night is prime Shonda Rhimes time
    — ABC is turning over its most valuable real estate to its proven hit-maker, Shonda Rhimes. This fall, three hour-long dramas created by Rhimes will run back-to-back-to-back on Thursday night: "Grey's Anatomy," "Scandal" and her latest creation:...
  • Remarkable Person: Arlene K. Hoffman

    Remarkable Person: Arlene K. Hoffman
    Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the...
  • Indian-born adviser to Leo Burnett, colleagues navigates digital world

    Indian-born adviser to Leo Burnett, colleagues navigates digital world
    On a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets -- told in terms of hot dogs.     Tobaccowala, who has spent 30 years at Leo Burnett and affiliated agencies,...
  • TV broadcasters are in suspense over their upfront ad haul

    TV broadcasters are in suspense over their upfront ad haul
    Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes? ABC, CBS, Fox and NBC are unveiling their fall lineups this week...
  • Kids' cable channel Hub hopes 'SheZow' has magic touch on ratings

    Kids' cable channel Hub hopes 'SheZow' has magic touch on ratings
    Television's latest animated superhero sports a purple skirt and cape, pink gloves and white go-go boots. She is also a he. Meet SheZow, the star of a cartoon debuting Saturday on the Hub, a kids' cable channel co-owned by cable programming giant...
  • FX's movie strategy part of winning approach

     
    FX: While other cable networks gobble up reruns of hit dramas such as "NCIS" and "The Mentalist" for their prime-time lineups, FX bets big on movies to fill the parts of its schedule not occupied by its original comedies and dramas....