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Starcom Incorporated

A collection of news and information related to Starcom Incorporated published by this site and its partners.

Top Starcom Incorporated Articles

Displaying items 12-22
  • Advertisers make $900-million bet on Olympic Winter Games

    Advertisers make $900-million bet on Olympic Winter Games
    The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences. Leading up to Friday's official opening of the XXII Olympic...
  • YouTube Software Developer Zefr Raises $30 Million Round Led by IVP

    Zefr, a startup that provides YouTube content-management tools for media firms and marketers, announced $30 million in a new financing, led by Institutional Venture Partners (IVP). IVP, founded in 1980, has invested in 300-plus companies over the years,...
  • Ad Buyers Hope to Use CBS' Thursday NFL Package to Tackle Football Prices

    When it comes to football on TV this fall, advertisers hope to open a new line of scrimmage. Yes, they want to get their commercials on NFL games to reach some of TV's biggest audiences, but they also hope to use the introduction of Thursday-night...
  • FCB Chicago lands Choose Chicago ad account

    FCB Chicago lands Choose Chicago ad account
    Choose Chicago, the city's convention and tourism bureau, has chosen FCB Chicago as its new advertising agency of record.   FCB Chicago bested finalists Leo Burnett and Magnani after a competitive eight-week review, the city announced Wednesday.  The...
  • Disney shifts $800-million-a-year movie ad buying to OMD

    Walt Disney Co. has hired a new advertising agency to oversee media planning for its movie studio. OMD, whose clients include Pepsi and Visa, on Wednesday landed the Disney Studios account, which handles an estimated $800 million a year in advertising...
  • Black daytime TV hosts are among the most bankable stars

    In daytime television, black is the new black. Television programmers, in their search for the next big thing, have found that charismatic African American entertainers are potent magnets who attract mainstream and ethnically diverse audiences. This...
  • Ellen DeGeneres to test power of Twitter with Oscar telecast

    Ellen DeGeneres to test power of Twitter with Oscar telecast
    Ellen DeGeneres will test the power of social media -- and the increasingly symbiotic relationship between Twitter and television -- during next year's Academy Awards telecast. On Friday, illustrating her proclivity for Twitter, DeGeneres announced in a...
  • How Subway Sandwiches Devoured TV's Shows, Scripts

    In real life, people chow down on everything from McDonald's to Chinese food. So why does it feel like everyone on TV has a yen for Subway sandwiches? Over the past six years or so, Subway has chomped its way into dialogue, plotlines and sets on...
  • Fox Reveals Trimmed-Down 'American Idol' Results Show as Part of Winter Schedule

    Fox has set premiere dates for some winter premieres, including "American Idol" and "The Following" while also announcing a shift in format for the music contest's results show. "American Idol," which will bow with a two-night, four-hour premiere on Jan....
  • KNBC-TV playing to viewers on L.A. County buses

    KNBC-TV playing to viewers on L.A. County buses
    KNBC-TV Channel 4 is taking the bus. Nearly 1,800 Los Angeles County buses operated by the Metropolitan Transportation Authority have become the latest vehicles for the local TV station's advertising sales and marketing. The NBCUniversal-owned station...
  • 'Walking Dead' Slays 'American Idol' as Primetime's Top Entertainment Advertising Buy

    For the past few years, "American Idol" has had to contend with an ever-changing roster of judges, competition from NBC's "The Voice" and ratings declines. Add one more destabilizing challenge to the pile: hungry zombies on cable. Advertisers are willing...