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Starcom Incorporated

A collection of news and information related to Starcom Incorporated published by this site and its partners.

Top Starcom Incorporated Articles

Displaying items 12-22
  • CEO Steve Burke brings turnaround at NBCUniversal

    NBCUniversal Chief Executive Steve Burke, who acknowledges being a bit of a taskmaster, is in unfamiliar territory. He took over the top job at a time when NBC Entertainment was hemorrhaging $600 million a year. Now the network is poised to end the...
  • Nominees for the Banff World Media Festival Rockie Awards Announced

    Nominees for the 35th annual Banff World Media Festival Rockie Awards were announced today, honoring excellence in television and media content from around the globe. Nominees in the Serial Drama category, which is currently a shortlist of 25 entries,...
  • Proposed mega-merger of Omnicom and Publicis Groupe collapses

    Proposed mega-merger of Omnicom and Publicis Groupe collapses
    The proposed mega-merger of two of the world's leading advertising holding companies -- Omnicom Group of New York and Publicis Groupe of Paris -- has collapsed. Late Thursday, the two companies announced the termination of their proposed marriage, which...
  • Madison Ave. Giants Omnicom, Publicis Halt Affair As Personalities Thwart Merger

    One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...
  • Television networks vow to wow advertisers with new fall lineups

    Television networks vow to wow advertisers with new fall lineups
    Network television is attempting to once again defy the laws of gravity. Next week broadcast networks ABC, CBS, NBC and Fox will test their strength as the industry kicks off its annual springtime ad sales market known as the upfront. The networks...
  • At ABC, Thursday night is prime Shonda Rhimes time

    At ABC, Thursday night is prime Shonda Rhimes time
    — ABC is turning over its most valuable real estate to its proven hit-maker, Shonda Rhimes. This fall, three hour-long dramas created by Rhimes will run back-to-back-to-back on Thursday night: "Grey's Anatomy," "Scandal" and her latest creation:...
  • It's peddle to the metal as Acura readies its biggest ad campaign

    It's peddle to the metal as Acura readies its biggest ad campaign
    Hoping that the best years are not in the rear-view mirror for its Acura luxury line, American Honda Motor Co. is shifting into high gear for the introduction of its redesigned 2014 MDX sport utility vehicle. The U.S. sales arm of the Japanese automaker...
  • Black daytime TV hosts are among the most bankable stars

    In daytime television, black is the new black. Television programmers, in their search for the next big thing, have found that charismatic African American entertainers are potent magnets who attract mainstream and ethnically diverse audiences. This...
  • Ellen DeGeneres to test power of Twitter with Oscar telecast

    Ellen DeGeneres to test power of Twitter with Oscar telecast
    Ellen DeGeneres will test the power of social media -- and the increasingly symbiotic relationship between Twitter and television -- during next year's Academy Awards telecast. On Friday, illustrating her proclivity for Twitter, DeGeneres announced in a...
  • Disney shifts $800-million-a-year movie ad buying to OMD

    Walt Disney Co. has hired a new advertising agency to oversee media planning for its movie studio. OMD, whose clients include Pepsi and Visa, on Wednesday landed the Disney Studios account, which handles an estimated $800 million a year in advertising...
  • TV broadcasters are in suspense over their upfront ad haul

    TV broadcasters are in suspense over their upfront ad haul
    Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes? ABC, CBS, Fox and NBC are unveiling their fall lineups this week...