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Starcom Incorporated

A collection of news and information related to Starcom Incorporated published by this site and its partners.

Top Starcom Incorporated Articles

Displaying items 12-22
  • It's peddle to the metal as Acura readies its biggest ad campaign

    It's peddle to the metal as Acura readies its biggest ad campaign
    Hoping that the best years are not in the rear-view mirror for its Acura luxury line, American Honda Motor Co. is shifting into high gear for the introduction of its redesigned 2014 MDX sport utility vehicle. The U.S. sales arm of the Japanese automaker...
  • Ellen DeGeneres to test power of Twitter with Oscar telecast

    Ellen DeGeneres to test power of Twitter with Oscar telecast
    Ellen DeGeneres will test the power of social media -- and the increasingly symbiotic relationship between Twitter and television -- during next year's Academy Awards telecast. On Friday, illustrating her proclivity for Twitter, DeGeneres announced in a...
  • TV broadcasters are in suspense over their upfront ad haul

    TV broadcasters are in suspense over their upfront ad haul
    Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes? ABC, CBS, Fox and NBC are unveiling their fall lineups this week...
  • Kids' cable channel Hub hopes 'SheZow' has magic touch on ratings

    Kids' cable channel Hub hopes 'SheZow' has magic touch on ratings
    Television's latest animated superhero sports a purple skirt and cape, pink gloves and white go-go boots. She is also a he. Meet SheZow, the star of a cartoon debuting Saturday on the Hub, a kids' cable channel co-owned by cable programming giant...
  • KNBC-TV playing to viewers on L.A. County buses

    KNBC-TV playing to viewers on L.A. County buses
    KNBC-TV Channel 4 is taking the bus. Nearly 1,800 Los Angeles County buses operated by the Metropolitan Transportation Authority have become the latest vehicles for the local TV station's advertising sales and marketing. The NBCUniversal-owned station...
  • Omnicom, Publicis merging to create global advertising behemoth

    Omnicom, Publicis merging to create global advertising behemoth
    Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion. The two companies...
  • Omnicom, Publicis merger could benefit rivals, spur other deals

    Omnicom, Publicis merger could benefit rivals, spur other deals
    The planned merger of Omnicom Group Inc. in New York and Publicis Groupe in Paris into the world's biggest advertising firm gives the combined company lots of clout.  The deal was designed to give the new company more leverage when negotiating...
  • Black daytime TV hosts are among the most bankable stars

    Black daytime TV hosts are among the most bankable stars
    In daytime television, black is the new black. Television programmers, in their search for the next big thing, have found that charismatic African American entertainers are potent magnets who attract mainstream and ethnically diverse audiences. This...
  • Disney shifts $800-million-a-year movie ad buying to OMD

    Disney shifts $800-million-a-year movie ad buying to OMD
    Walt Disney Co. has hired a new advertising agency to oversee media planning for its movie studio. OMD, whose clients include Pepsi and Visa, on Wednesday landed the Disney Studios account, which handles an estimated $800 million a year in advertising...
  • Advertisers make $900-million bet on Olympic Winter Games

    Advertisers make $900-million bet on Olympic Winter Games
    The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences. Leading up to Friday's official opening of the XXII Olympic...
  • Remarkable Person: Arlene K. Hoffman

    Remarkable Person: Arlene K. Hoffman
    Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the...