RSS feeds allow Web site content to be gathered via feed reader software. Click the subscribe link to obtain the feed URL for this page. The feed will update when new content appears on this page.

Starcom Incorporated

A collection of news and information related to Starcom Incorporated published by this site and its partners.

Top Starcom Incorporated Articles

Displaying items 12-22
  • CEO Steve Burke brings turnaround at NBCUniversal

    NBCUniversal Chief Executive Steve Burke, who acknowledges being a bit of a taskmaster, is in unfamiliar territory. He took over the top job at a time when NBC Entertainment was hemorrhaging $600 million a year. Now the network is poised to end the...
  • Advertisers make $900-million bet on Olympic Winter Games

    Advertisers make $900-million bet on Olympic Winter Games
    The lighting of the Olympic flame in Russia will launch a nearly $900-million bet by U.S. advertisers that this year's Winter Games will become a feel-good event for television audiences. Leading up to Friday's official opening of the XXII Olympic...
  • YouTube Software Developer Zefr Raises $30 Million Round Led by IVP

    Zefr, a startup that provides YouTube content-management tools for media firms and marketers, announced $30 million in a new financing, led by Institutional Venture Partners (IVP). IVP, founded in 1980, has invested in 300-plus companies over the years,...
  • Disney shifts $800-million-a-year movie ad buying to OMD

    Walt Disney Co. has hired a new advertising agency to oversee media planning for its movie studio. OMD, whose clients include Pepsi and Visa, on Wednesday landed the Disney Studios account, which handles an estimated $800 million a year in advertising...
  • Black daytime TV hosts are among the most bankable stars

    In daytime television, black is the new black. Television programmers, in their search for the next big thing, have found that charismatic African American entertainers are potent magnets who attract mainstream and ethnically diverse audiences. This...
  • AOL Pulls New Ad Boss from Publicis

    AOL named Bob Lord, previously head of ad agency Publicis Groupe's digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer "live" video and web ads across multiple screens via...
  • Omnicom, Publicis merging to create global advertising behemoth

    Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion. The two companies...
  • Twittervision: How Video Will Change Twitter-And Maybe Entertainment Itself

    Reports this week of TV commercials finding a place on Facebook may seem like a gamechanger for social media, but Twitter has already made serious inroads on this front. What might not be as apparent to anyone but the most diehard users at this point...
  • Twittervision: How Video + Social Media Will Change Twitter (and Entertainment)

    Reports this week of TV commercials finding a place on Facebook may seem like a gamechanger for social media, but Twitter has already made serious inroads on this front. What might not be as apparent to anyone but the most diehard users at this point...
  • Omnicom, Publicis merger could benefit rivals, spur other deals

    The planned merger of Omnicom Group Inc. in New York and Publicis Groupe in Paris into the world's biggest advertising firm gives the combined company lots of clout.  The deal was designed to give the new company more leverage when negotiating...
  • Ellen DeGeneres to test power of Twitter with Oscar telecast

    Ellen DeGeneres to test power of Twitter with Oscar telecast
    Ellen DeGeneres will test the power of social media -- and the increasingly symbiotic relationship between Twitter and television -- during next year's Academy Awards telecast. On Friday, illustrating her proclivity for Twitter, DeGeneres announced in a...