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Starcom Incorporated

A collection of news and information related to Starcom Incorporated published by this site and its partners.

Top Starcom Incorporated Articles

Displaying items 12-21
  • At ABC, Thursday night is prime Shonda Rhimes time

    At ABC, Thursday night is prime Shonda Rhimes time
    — ABC is turning over its most valuable real estate to its proven hit-maker, Shonda Rhimes. This fall, three hour-long dramas created by Rhimes will run back-to-back-to-back on Thursday night: "Grey's Anatomy," "Scandal" and her latest creation:...
  • Black daytime TV hosts are among the most bankable stars

    Black daytime TV hosts are among the most bankable stars
    In daytime television, black is the new black. Television programmers, in their search for the next big thing, have found that charismatic African American entertainers are potent magnets who attract mainstream and ethnically diverse audiences. This...
  • Disney shifts $800-million-a-year movie ad buying to OMD

    Disney shifts $800-million-a-year movie ad buying to OMD
    Walt Disney Co. has hired a new advertising agency to oversee media planning for its movie studio. OMD, whose clients include Pepsi and Visa, on Wednesday landed the Disney Studios account, which handles an estimated $800 million a year in advertising...
  • Eduard Babayan, associate architect, Workhorse Software

    Eduard Babayan, associate architect, Workhorse Software
    Media planning software company Workhorse Software, based in Evanston, has appointed Eduard Babayan associate architect. Babayan previously was senior software engineer at Starcom Media Vest Group in Chicago. Prior to Starcom, he was a senior software...
  • TV broadcasters are in suspense over their upfront ad haul

    TV broadcasters are in suspense over their upfront ad haul
    Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes? ABC, CBS, Fox and NBC are unveiling their fall lineups this week...
  • Kids' cable channel Hub hopes 'SheZow' has magic touch on ratings

    Kids' cable channel Hub hopes 'SheZow' has magic touch on ratings
    Television's latest animated superhero sports a purple skirt and cape, pink gloves and white go-go boots. She is also a he. Meet SheZow, the star of a cartoon debuting Saturday on the Hub, a kids' cable channel co-owned by cable programming giant...
  • Indian-born adviser to Leo Burnett, colleagues navigates digital world

    Indian-born adviser to Leo Burnett, colleagues navigates digital world
    On a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets -- told in terms of hot dogs.     Tobaccowala, who has spent 30 years at Leo Burnett and affiliated agencies,...
  • FX's movie strategy part of winning approach

     
    FX: While other cable networks gobble up reruns of hit dramas such as "NCIS" and "The Mentalist" for their prime-time lineups, FX bets big on movies to fill the parts of its schedule not occupied by its original comedies and dramas....
  • Remarkable Person: Arlene K. Hoffman

    Remarkable Person: Arlene K. Hoffman
    Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the...
  • The Morning Fix: Google is coming for your TV! CBS has passage to India. BermanBraun rakes in some new dollars. Morty's back in late night.

     
    After the coffee. Before yet another flight to New York. And in August no less. Google is coming! Google is coming! Search giant Google is getting serious about its small-screen aspirations. The company has been meeting with broadcast and cable......