Story | Jul 2, 2014 | 9:57 AM
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Story | Jul 22, 2014 | 10:30 AMMachinima, the YouTube multichannel network for videogamers and fanboys whose backers include Warner Bros., has hired Tricia White in the newly created position of chief people officer overseeing human resources.
Story | Jun 9, 2014
Story | Jun 3, 2014 | 2:30 PM
Does all of Madison Avenue believe in the value of TV viewers who see commercials up to a week after their initial run date, or is that interest found only in a few houses on the street? Answering that question is crucial if TV networks are to wring more...
Story | Jun 2, 2014 | 12:30 PM
After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money. The nation's largest broadcast networks have struck a deals with one major ad-buying...