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Starcom Incorporated

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Top Starcom Incorporated Articles see all

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  • Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money.
  • CEO Steve Burke brings turnaround at NBCUniversal

    NBCUniversal Chief Executive Steve Burke, who acknowledges being a bit of a taskmaster, is in unfamiliar territory. He took over the top job at a time when NBC Entertainment was hemorrhaging $600 million a year. Now the network is poised to end the...

    Nominees for the Banff World Media Festival Rockie Awards Announced

    Nominees for the 35th annual Banff World Media Festival Rockie Awards were announced today, honoring excellence in television and media content from around the globe. Nominees in the Serial Drama category, which is currently a shortlist of 25 entries,...

    Proposed mega-merger of Omnicom and Publicis Groupe collapses

    Proposed mega-merger of Omnicom and Publicis Groupe collapses
    The proposed mega-merger of two of the world's leading advertising holding companies -- Omnicom Group of New York and Publicis Groupe of Paris -- has collapsed. Late Thursday, the two companies announced the termination of their proposed marriage, which...

    Madison Ave. Giants Omnicom, Publicis Halt Affair As Personalities Thwart Merger

    One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...