RSS feeds allow Web site content to be gathered via feed reader software. Click the subscribe link to obtain the feed URL for this page. The feed will update when new content appears on this page.

Publicis Groupe SA

A collection of news and information related to Publicis Groupe SA published by this site and its partners.

Top Publicis Groupe SA Articles see all

Displaying items 1-5
  • Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money.
  • Madison Avenue Tries Longer Ads To Thwart Short Attention Spans

    Americans will spend anywhere from 40 minutes to an hour watching a TV drama like "24" or "The Good Wife," but just seconds scanning any of the tens of commercials that support those shows. With that in mind, Arby's in late May released a commercial...

    Publicis, Conde Nast and Google In Bid To Woo Luxury Advertisers

    French advertising company Publicis Groupe has long had connections to the finer things in life. The owner of ad agencies like Publicis Worldwide, Fallon Worldwide and Leo Burnett, serves marketers including L'Oreal, Cartier and Woodford Reserve. Now it...

    YouTube May Be Worth More Than Netflix, Wall Street Analyst Says

    Google's YouTube will generate $5.9 billion in revenue in 2014 -- an increase of about 50% over last year -- implying a valuation of up to $40 billion, which would exceed the current market cap of Netflix, according to a new report from Jefferies & Co....

    Variety to Publish Weekly TV and Film Fan Engagement Measurement Combining All Major Digital Platforms

    Committed to helping the entertainment industry understand how consumers are engaging with U.S. content, Variety will begin publishing a new measurement of TV/film-related fan activity across all major digital platforms. Each week, ListenFirst Media will...