Story | May 8, 2014 | 6:26 PM
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Story | Jun 2, 2014 | 12:30 PMAfter years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money.
Story | May 9, 2014 | 10:30 AM
One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...
Story | Jul 16, 2014 | 12:30 PM
Americans will spend anywhere from 40 minutes to an hour watching a TV drama like "24" or "The Good Wife," but just seconds scanning any of the tens of commercials that support those shows. With that in mind, Arby's in late May released a commercial...
Story | Jun 19, 2014 | 10:30 AM
French advertising company Publicis Groupe has long had connections to the finer things in life. The owner of ad agencies like Publicis Worldwide, Fallon Worldwide and Leo Burnett, serves marketers including L'Oreal, Cartier and Woodford Reserve. Now it...