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Publicis Groupe SA

A collection of news and information related to Publicis Groupe SA published by this site and its partners.

Top Publicis Groupe SA Articles see all

Displaying items 1-5
  • Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win

    After years of debating the issue, a group of major advertisers has decided that viewers who watch favorite TV shows up to a week after they air are worth some money.
  • Proposed mega-merger of Omnicom and Publicis Groupe collapses

    Proposed mega-merger of Omnicom and Publicis Groupe collapses
    The proposed mega-merger of two of the world's leading advertising holding companies -- Omnicom Group of New York and Publicis Groupe of Paris -- has collapsed. Late Thursday, the two companies announced the termination of their proposed marriage, which...

    Madison Ave. Giants Omnicom, Publicis Halt Affair As Personalities Thwart Merger

    One of the world's biggest advertising companies, Omnicom Group, is known for the work it does for Pepsi, while its French contemporary, Publicis Groupe, has been an important advisor to Coca-Cola. Just like those two fervent soda competitors, the two...

    Madison Avenue Tries Longer Ads To Thwart Short Attention Spans

    Americans will spend anywhere from 40 minutes to an hour watching a TV drama like "24" or "The Good Wife," but just seconds scanning any of the tens of commercials that support those shows. With that in mind, Arby's in late May released a commercial...

    Publicis, Conde Nast and Google In Bid To Woo Luxury Advertisers

    French advertising company Publicis Groupe has long had connections to the finer things in life. The owner of ad agencies like Publicis Worldwide, Fallon Worldwide and Leo Burnett, serves marketers including L'Oreal, Cartier and Woodford Reserve. Now it...