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Omnicom Group Incorporated

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Top Omnicom Group Incorporated Articles see all

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  • When companies flee U.S. tax system, investors often don't reap big returns

    WASHINGTON August 18 (Reuters) - Establishing a tax domicile abroad to avoid U.S. taxes is a hot strategy in corporate America, but many companies that have done such "inversion" deals have failed to produce above-average returns for investors, a Reuters analysis has found.
  • Bud Light increases ad push for 'Whatever, USA' promotion

    Bud Light's summer ad campaign inviting consumers to audition to be invited to visit 'Whatever, USA,' is adding two new TV commercials and increased social media and digital marketing. The campaign Anheuser-Busch debuted the first week of June has...

    Omnicom, Twitter sign $230 million mobile ad deal

    Omnicom, Twitter sign $230 million mobile ad deal
    Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub. The two-year deal will lock in ad rates and inventory...

    Publicis, Conde Nast and Google In Bid To Woo Luxury Advertisers

    French advertising company Publicis Groupe has long had connections to the finer things in life. The owner of ad agencies like Publicis Worldwide, Fallon Worldwide and Leo Burnett, serves marketers including L'Oreal, Cartier and Woodford Reserve. Now it...

    Starcom MediaVest CEO leads digital transformation

    Starcom MediaVest CEO leads digital transformation
    As global CEO of Chicago-based Starcom MediaVest Group, Laura Desmond, 49, is one of the most powerful and influential women in advertising. The southwest suburban native leads a staff of more than 7,300 employees across 132 offices around the world,...