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Omnicom Group Incorporated

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  • Omnicom, Twitter sign $230 million mobile ad deal

    Omnicom, Twitter sign $230 million mobile ad deal
    Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad exchange MoPub.
  • Publicis, Conde Nast and Google In Bid To Woo Luxury Advertisers

    French advertising company Publicis Groupe has long had connections to the finer things in life. The owner of ad agencies like Publicis Worldwide, Fallon Worldwide and Leo Burnett, serves marketers including L'Oreal, Cartier and Woodford Reserve. Now it...

    Omnicom, Publicis merging to create global advertising behemoth

    Omnicom, Publicis merging to create global advertising behemoth
    Two of the world's largest advertising holding companies -- Omnicom Group Inc. in New York and Publicis Groupe in Paris -- have agreed to merge into the world's largest agency with a market value that would exceed $35 billion. The two companies...

    Omnicom, Publicis merger could benefit rivals, spur other deals

    Omnicom, Publicis merger could benefit rivals, spur other deals
    The planned merger of Omnicom Group Inc. in New York and Publicis Groupe in Paris into the world's biggest advertising firm gives the combined company lots of clout.  The deal was designed to give the new company more leverage when negotiating...

    Russ Reid dies at 82; creator of pioneering World Vision infomercials

    Russ Reid dies at 82; creator of pioneering World Vision infomercials
    There was a time when Christian charities would raise money by showing films of their good works in church basements. Then Russ Reid, a marketing man who specialized in religious groups, came up with a bold plan for World Vision, a client that sought to...