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Mark Penn

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Top Mark Penn Articles see all

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  • Marketing Can't Put A Fresh Tiara On Hillary

    Marketing Can't Put A Fresh Tiara On Hillary
    Hillary Clinton has enlisted a Coca-Cola marketing whiz to help brand her expected presidential campaign. This is quintessential Clinton. The most politically savvy couple in America has a penchant for seeking out the latest shiny toy, a magic bullet to make everything work.
  • Amazon hires former White House press secretary Jay Carney

    SEATTLE Amazon hired former White House press secretary Jay Carney to run global corporate affairs, company spokesman Craig Berman confirmed Thursday. The news was first reported by the website Politico. Carney will become senior vice president and head...

    Political consultant David Axelrod delivers in revealing 'Believer'

     Political consultant David Axelrod delivers in revealing 'Believer'
    As President Obama's political consultant, David Axelrod was guarded and disciplined when he appeared on the weekend talk shows. He stayed on message, with little hint of humor or personality. But the Axelrod we meet in his autobiography, "Believer," is a...

    Hillary Clinton should be ready for inevitable campaign attacks

    Hillary Clinton should be ready for inevitable campaign attacks
    WASHINGTON — The Democrats' drubbing in the midterm elections simplified one of Hillary Clinton's challenges: Now she can strike some distance from President Barack Obama. Everybody else is doing it. The former secretary of state, who is almost...

    Steve Ballmer opens a new window as Clippers' enthusiastic owner

    Steve Ballmer opens a new window as Clippers' enthusiastic owner
    Steve Ballmer delivered many lessons this fall to the 80 students who squeezed their way into his much-anticipated class at the Stanford Graduate School of Business. Never forget, the former Microsoft chief executive told them, that at the heart of...