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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 56-66
  • Online media 'a world that can't pay for itself'?

    From the DigiDay interview with author, Internet entrepreneur and media pundit Michael Wolff: On figuring out an online ad model:  “I am deeply pessimistic. I feel that the secret has not remotely been unlocked here. It comes down to the really...
  • Pasadena ad-tech start-up Perfect Market acquired by Taboola

    Pasadena ad-tech start-up Perfect Market acquired by Taboola
    Taboola, a New York online advertising and publishing start-up, has acquired Pasadena-based rival Perfect Market. The terms of the sale were not disclosed but the acquisition brings together two start-ups that provide services for increasing traffic and...
  • Police: Female pimp from Easton nabbed at McDonald's job interview

    State police say the fringe benefits of being a prostitute for one Easton pimp include protection, the assurance of being bailed out of jail and a vow that her hookers never have to do anything they don't want. Trisha Elaine Pinel, 30, of 24 S. 17th St.,...
  • Zillow deal to buy Trulia creates real estate digital ad juggernaut

    By the time many home shoppers call a real estate agent, they've already got a short list of properties — and data to support the prices they want to pay. Real estate information websites such as Zillow and Trulia have in short order...
  • Chernin Group, AT&T nearing deal for Fullscreen YouTube network

    AT&T Inc. and the Chernin Group are nearing a deal to acquire a majority stake in Fullscreen Inc., a popular YouTube video network, a source close to the transaction said.  The deal between Fullscreen and Otter Media, a joint venture of AT&T and...
  • Startup Victorious Launches Mobile-App Platform with YouTube Stars Including Michelle Phan

    Victorious, a startup whose founders include former YouTube execs, announced the launch of its platform designed for YouTube creators to control their own direct relationships with fans. The L.A.-based company is working with YouTubers including Michelle...
  • In Gloomy Upfront Market, TV Nets Seek Ray Of Light

    You might think Madison Avenue's intense ardor for TV was in danger of cooling. Advertisers appear to have committed as much as 5% to 10% less to broadcast-television primetime in this year's "upfront" market, according to Variety estimates - dips in ad...
  • The race is on: Hogan, Brown begin sparring in contest for governor

    The race is on: Hogan, Brown begin sparring in contest for governor
    Hours after winning their party primaries, Democrat Anthony G. Brown and Republican Larry Hogan exchanged the first salvos in November's race for governor. Hogan released an Internet ad calling the lieutenant governor "the most incompetent man in...
  • Big Kahuna award, $213,000 up for grabs at Siemer Summit

    Big Kahuna award, $213,000 up for grabs at Siemer Summit
    Thirty-five start-ups are vying for a $213,000 prize this week in Santa Monica at the Siemer Summit, a conference for entrepreneurs and investors. A total of 10 "WaveMaker" awards are scheduled to be given away, including the Silicon Beach Award and the...
  • Film industry group encourages advertisers' anti-piracy efforts

    Film industry group encourages advertisers' anti-piracy efforts
    In its battle against online piracy, Hollywood hopes it has found an important ally: the ad industry. CreativeFuture -- an anti-piracy group of film and TV companies and organizations -- on Thursday sent a letter to advertising associations...
  • Spark Networks continues to seek turnaround after board breakup

    Spark Networks continues to seek turnaround after board breakup
    Maybe breaking up isn't so hard to do. Shareholders of Spark Networks Inc., the owner of several online personals sites such as JDate.com and ChristianMingle.com, recently replaced four of its six directors with a slate backed by an activist investor....