RSS feeds allow Web site content to be gathered via feed reader software. Click the subscribe link to obtain the feed URL for this page. The feed will update when new content appears on this page.

Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 56-66
  • BuzzFeed Inks TV Tune-In Pacts with Bravo, IFC

    List-driven social news site BuzzFeed announced deals with NBCUniversal's Bravo and AMC Networks' IFC, under which the cablers are promoting BuzzFeed content on-air and online (and vice versa). The networks are the first two partners for BuzzFeed's...
  • Advertisers Spend More Online than on TV for the First Time

    In a first for the advertising industry, marketers are spending more to promote products online than on broadcast television, with expenditures for advertising on mobile devices skyrocketing. Annual ad buys on mobile devices soared to $7.1 billion from...
  • CinemaCon 2014: Cinema advertising spending reaches record level

    CinemaCon 2014: Cinema advertising spending reaches record level
    Advertisers are spending more money than ever to promote their products in movie theaters. Cinema advertising revenues reached a record level of $677.9 million in 2013, up 6.5% from the prior year, the Cinema Advertising Council, a national trade...
  • Major League Gaming, Twitch Compete to Become the ESPN of Videogames

    When the "Call of Duty" Championship comes to L.A. Live on March 28-30, 20,000 fans will be in attendance. But what may be even more impressive is the millions more that will be watching via MLG.TV, as 32 teams compete to play the bestselling Activision...
  • FremantleMedia Puts Focus on Growing Drama Production

    RTL group's global production and distribution arm FremantleMedia is best known for its reality competition shows, such as "The X Factor," pictured above, and "Got Talent" franchises, but there's much more to it than that. Last year, FremantleMedia...
  • Shares soar on first day of trading for L.A. ad platform Rubicon

    Shares soar on first day of trading for L.A. ad platform Rubicon
    Perhaps the best ad for Los Angeles online advertising platform the Rubicon Project is that its shares shot up 37% on its first day of trading. Rubicon on Wednesday began offering shares on the New York Stock Exchange under the symbol RUBI, opening at a...
  • Europe's Top TV Group RTL Buys Online Ad Trader SpotXchange

    LONDON -- Europe's largest broadcasting network, RTL Group, has inked a deal to acquire a 65% stake in online video advertising trader SpotXchange for $144 million. Denver, Colorado-based SpotXchange is one of the largest global marketplaces for digital...
  • Pasadena ad-tech start-up Perfect Market acquired by Taboola

    Pasadena ad-tech start-up Perfect Market acquired by Taboola
    Taboola, a New York online advertising and publishing start-up, has acquired Pasadena-based rival Perfect Market. The terms of the sale were not disclosed but the acquisition brings together two start-ups that provide services for increasing traffic and...
  • Spark Networks continues to seek turnaround after board breakup

    Spark Networks continues to seek turnaround after board breakup
    Maybe breaking up isn't so hard to do. Shareholders of Spark Networks Inc., the owner of several online personals sites such as JDate.com and ChristianMingle.com, recently replaced four of its six directors with a slate backed by an activist investor....
  • Opera Software to buy Brentwood start-up AdColony

    Opera Software to buy Brentwood start-up AdColony
    Tap to watch a TV show clip on Lifetime's iPad app, and a high-definition video ad for the Home Depot begins playing, it seems, even before your finger has left the screen. Shaving milliseconds to get that and thousands of other video ads loaded...
  • Facebook to track users' TV habits

    Beginning this fall, when Facebook users watch a TV show on a cellphone or tablet, Facebook will probably know about it. The social network will scan its databases and send the age and gender of the viewer to Nielsen, the TV ratings measurement company,...