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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 56-66
  • FilMart: China's Online Video Biz to Grow in Size and Sophistication

    HONG KONG - China's online video firms are likely to become more like powerful mainstream media as advertising and subscription continue to grow. The platforms will also become greater producers of content. A seminar at FilMart in Hong Kong on Monday...
  • Social Media Buzz: Young Audiences Focused on 'Divergent' at Weekend Box Office

    Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the...
  • UMBC study among efforts to increase awareness of mental illness

    UMBC study among efforts to increase awareness of mental illness
    This spring, a group of college students will go about their usual campus routines, but with a voice only they can hear calling them names and making other distracting, disturbing sounds. In their case, the voice will come from a recording playing...
  • First Machinima, Now Maker: Why Studios Suddenly Got Hot for MCNs

    All eyes are on the Los Angeles-based corner of the online video world known as multichannel networks (MCNs) right now as result of two major developments just this past week: reports of Disney in preliminary talks to acquire Maker Studios for $500...
  • Yahoo's Tumblr First TV Ad Deal Is with Viacom

    Tumblr, the blogging site Yahoo bought last year for $1.1 billion, has secured an advertising deal with Viacom, which plans to pitch cobranded campaigns on the site to marketers tied to TV programming for networks including MTV, Nickelodeon and Comedy...
  • Millersville man indicted in Halloween killing in Anne Arundel

    Millersville man indicted in Halloween killing in Anne Arundel
    A Millersville man has been indicted for murder in connection with the shooting death of another man last Halloween during an apparent botched robbery attempt. Gregory Dontae Lewis, 34, of the 700 block of Cecil Avenue, was indicted by an Anne Arundel...
  • NBC Embraces Online Coverage for Olympics -- Finally

    As NBCUniversal prepares for its 18-day onslaught of Winter Olympics coverage starting Thursday, it'll be rolling out a revised Olympics game plan that brings it up to speed with the fast-changing media world. Some aspects of the Sochi Games will be...
  • Report: 'Blue Chip' Brands Are Still Big Advertisers on Popular Piracy Sites

    The Digital Citizens Alliance, a nonprofit organization set up to highlight consumer perils from the trafficking in pirated goods online, says in a new report that nearly 30% of large websites that traffic heavily in infringing movies, TV shows and...
  • NBC Universal, FX Chiefs Call for Increased Anti-Piracy Measures

    Internet gatekeepers like Google may have made strides to combat content piracy, but there's room for improvement. That was the message from Rick Cotton, senior counselor of IP protection at NBC Universal, and John Landgraf, CEO of FX Networks, at a...
  • YouTube: We're Cracking Down on Bogus Video Views

    YouTube is serving notice on video fraudsters: The site said it has started to methodically audit the views a video has received to strip out obviously fake activity, in step aimed at building credibility with advertisers. Starting this week, YouTube...
  • Google's YouTube to get new chief executive

    Google's YouTube to get new chief executive
    YouTube is getting a new boss with expertise in advertising, in an appointment that signals the Internet's dominant online video site has entered a new phase in its evolution. Google ad executive Susan Wojcicki will take over as head of YouTube,...