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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 45-55
  • Business owners seek SunRail customers, advertising options

    Business owners seek SunRail customers, advertising options
    Powerhouse Café in Winter Park is only two blocks from the new SunRail station, but the commuter train's debut early Thursday did not give it a bump in business. Nearby, a few customers trickled into Barnie's Coffee Kitchen, which is visible from the...
  • Europe's Top TV Group RTL Buys Online Ad Trader SpotXchange

    LONDON -- Europe's largest broadcasting network, RTL Group, has inked a deal to acquire a 65% stake in online video advertising trader SpotXchange for $144 million. Denver, Colorado-based SpotXchange is one of the largest global marketplaces for digital...
  • Pasadena ad-tech start-up Perfect Market acquired by Taboola

    Pasadena ad-tech start-up Perfect Market acquired by Taboola
    Taboola, a New York online advertising and publishing start-up, has acquired Pasadena-based rival Perfect Market. The terms of the sale were not disclosed but the acquisition brings together two start-ups that provide services for increasing traffic and...
  • Spark Networks continues to seek turnaround after board breakup

    Spark Networks continues to seek turnaround after board breakup
    Maybe breaking up isn't so hard to do. Shareholders of Spark Networks Inc., the owner of several online personals sites such as JDate.com and ChristianMingle.com, recently replaced four of its six directors with a slate backed by an activist investor....
  • Opera Software to buy Brentwood start-up AdColony

    Opera Software to buy Brentwood start-up AdColony
    Tap to watch a TV show clip on Lifetime's iPad app, and a high-definition video ad for the Home Depot begins playing, it seems, even before your finger has left the screen. Shaving milliseconds to get that and thousands of other video ads loaded...
  • Facebook to track users' TV habits

    Beginning this fall, when Facebook users watch a TV show on a cellphone or tablet, Facebook will probably know about it. The social network will scan its databases and send the age and gender of the viewer to Nielsen, the TV ratings measurement company,...
  • Disney's Maker Studios Hires AOL Exec Charles Gabriel as Chief Advertising Officer

    Maker Studios, the multichannel network company owned by Disney, has tapped Charles Gabriel -- previously SVP of video sales at AOL -- as chief advertising officer and EVP of global sales. Gabriel reports to Jason Krebs, head of sales at Maker Studios....
  • UMUC offers discount tuition to federal workers

    UMUC offers discount tuition to federal workers
    Back in April, it seemed like a win-win deal. The federal government, with a workforce that has grown increasingly dissatisfied with training opportunities, negotiated a first-of-its-kind program: A Maryland college that caters to non-traditional...
  • Madison Avenue Bets Big On Football, 'Big Bang' To Lead New TV Season

    Advertisers are betting that football and a group of funny but aging nerds will carry the TV season. A Variety survey of commercial-ratings estimates culled from as many as four top media-buying firms finds that Madison Avenue will look to two weekly...
  • Big Kahuna award, $213,000 up for grabs at Siemer Summit

    Big Kahuna award, $213,000 up for grabs at Siemer Summit
    Thirty-five start-ups are vying for a $213,000 prize this week in Santa Monica at the Siemer Summit, a conference for entrepreneurs and investors. A total of 10 "WaveMaker" awards are scheduled to be given away, including the Silicon Beach Award and the...
  • Startup Victorious Launches Mobile-App Platform with YouTube Stars Including Michelle Phan

    Victorious, a startup whose founders include former YouTube execs, announced the launch of its platform designed for YouTube creators to control their own direct relationships with fans. The L.A.-based company is working with YouTubers including Michelle...