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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 34-44
  • Facebook to track users' TV habits

    Beginning this fall, when Facebook users watch a TV show on a cellphone or tablet, Facebook will probably know about it. The social network will scan its databases and send the age and gender of the viewer to Nielsen, the TV ratings measurement company,...
  • Disney's Maker Studios Hires AOL Exec Charles Gabriel as Chief Advertising Officer

    Maker Studios, the multichannel network company owned by Disney, has tapped Charles Gabriel -- previously SVP of video sales at AOL -- as chief advertising officer and EVP of global sales. Gabriel reports to Jason Krebs, head of sales at Maker Studios....
  • UMUC offers discount tuition to federal workers

    UMUC offers discount tuition to federal workers
    Back in April, it seemed like a win-win deal. The federal government, with a workforce that has grown increasingly dissatisfied with training opportunities, negotiated a first-of-its-kind program: A Maryland college that caters to non-traditional...
  • Madison Avenue Bets Big On Football, 'Big Bang' To Lead New TV Season

    Advertisers are betting that football and a group of funny but aging nerds will carry the TV season. A Variety survey of commercial-ratings estimates culled from as many as four top media-buying firms finds that Madison Avenue will look to two weekly...
  • Big Kahuna award, $213,000 up for grabs at Siemer Summit

    Big Kahuna award, $213,000 up for grabs at Siemer Summit
    Thirty-five start-ups are vying for a $213,000 prize this week in Santa Monica at the Siemer Summit, a conference for entrepreneurs and investors. A total of 10 "WaveMaker" awards are scheduled to be given away, including the Silicon Beach Award and the...
  • Startup Victorious Launches Mobile-App Platform with YouTube Stars Including Michelle Phan

    Victorious, a startup whose founders include former YouTube execs, announced the launch of its platform designed for YouTube creators to control their own direct relationships with fans. The L.A.-based company is working with YouTubers including Michelle...
  • The race is on: Hogan, Brown begin sparring in contest for governor

    The race is on: Hogan, Brown begin sparring in contest for governor
    Hours after winning their party primaries, Democrat Anthony G. Brown and Republican Larry Hogan exchanged the first salvos in November's race for governor. Hogan released an Internet ad calling the lieutenant governor "the most incompetent man in...
  • In Gloomy Upfront Market, TV Nets Seek Ray Of Light

    You might think Madison Avenue's intense ardor for TV was in danger of cooling. Advertisers appear to have committed as much as 5% to 10% less to broadcast-television primetime in this year's "upfront" market, according to Variety estimates - dips in ad...
  • Film industry group encourages advertisers' anti-piracy efforts

    Film industry group encourages advertisers' anti-piracy efforts
    In its battle against online piracy, Hollywood hopes it has found an important ally: the ad industry. CreativeFuture -- an anti-piracy group of film and TV companies and organizations -- on Thursday sent a letter to advertising associations...
  • California AG, U.S. senators want curbs on enrollment at troubled Corinthian Colleges

    A dozen U.S. senators asked the federal government to halt new student enrollments at an ailing Santa Ana chain of more than 90 for-profit colleges accused of misleading prospective students. Calling Corinthian Colleges Inc. “one of the worst...
  • Hogan removes 'Zaching' photo from Brown attack ad

    Hogan removes 'Zaching' photo from Brown attack ad
    Republican Larry Hogan’s campaign for governor quietly removed from an online ad a controversial photo of his gubernatorial opponent Lt. Gov. Anthony G. Brown “Zaching” for the camera. Hogan’s campaign acknowledged Saturday...