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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 23-33
  • Startup Victorious Launches Mobile-App Platform with YouTube Stars Including Michelle Phan

    Victorious, a startup whose founders include former YouTube execs, announced the launch of its platform designed for YouTube creators to control their own direct relationships with fans. The L.A.-based company is working with YouTubers including Michelle...
  • The race is on: Hogan, Brown begin sparring in contest for governor

    The race is on: Hogan, Brown begin sparring in contest for governor
    Hours after winning their party primaries, Democrat Anthony G. Brown and Republican Larry Hogan exchanged the first salvos in November's race for governor. Hogan released an Internet ad calling the lieutenant governor "the most incompetent man in...
  • In Gloomy Upfront Market, TV Nets Seek Ray Of Light

    You might think Madison Avenue's intense ardor for TV was in danger of cooling. Advertisers appear to have committed as much as 5% to 10% less to broadcast-television primetime in this year's "upfront" market, according to Variety estimates - dips in ad...
  • Film industry group encourages advertisers' anti-piracy efforts

    Film industry group encourages advertisers' anti-piracy efforts
    In its battle against online piracy, Hollywood hopes it has found an important ally: the ad industry. CreativeFuture -- an anti-piracy group of film and TV companies and organizations -- on Thursday sent a letter to advertising associations...
  • California AG, U.S. senators want curbs on enrollment at troubled Corinthian Colleges

    A dozen U.S. senators asked the federal government to halt new student enrollments at an ailing Santa Ana chain of more than 90 for-profit colleges accused of misleading prospective students. Calling Corinthian Colleges Inc. “one of the worst...
  • Hogan removes 'Zaching' photo from Brown attack ad

    Hogan removes 'Zaching' photo from Brown attack ad
    Republican Larry Hogan’s campaign for governor quietly removed from an online ad a controversial photo of his gubernatorial opponent Lt. Gov. Anthony G. Brown “Zaching” for the camera. Hogan’s campaign acknowledged Saturday...
  • CBS Makes Up to 20% More Ad Revenue Online Than TV per Viewer: Research Chief

    CBS, like every other TV network, is seeing audiences increasingly shift to Internet viewing of programming -- and that's been a good thing for the Eye, according to chief research officer David F. Poltrack. "We actually make more money per viewer...
  • 'Transformers' Earning More in China Than U.S.

    "Transformers: Age of Extinction" is a bigger hit in China than it is in the United States, according to numbers released Tuesday by China Movie Media Group, a partner in the production. So far the film has made $134.5 million in the People's Republic in...
  • Report: Squatters deflated after vacating party mansion

    Report: Squatters deflated after vacating party mansion
    Who says squatters don't know diddly-squat about impressing women and partying in style? A vacant Cape Coral mansion was turned into Party Central after a dude, identified as Kyle Moss, 26,  posted an online ad inviting women to 'come on over' and visit...
  • Pasadena ad-tech start-up Perfect Market acquired by Taboola

    Pasadena ad-tech start-up Perfect Market acquired by Taboola
    Taboola, a New York online advertising and publishing start-up, has acquired Pasadena-based rival Perfect Market. The terms of the sale were not disclosed but the acquisition brings together two start-ups that provide services for increasing traffic and...
  • Relativity Media expands in China with new deal, partners

    Relativity Media is leaping into the business of distributing Chinese films in the U.S. and is taking on new investment from Chinese partners that will allow it to expand its annual release slate to over 15 movies by 2015-2016, the company announced...