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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 12-22
  • Spark Networks continues to seek turnaround after board breakup

    Spark Networks continues to seek turnaround after board breakup
    Maybe breaking up isn't so hard to do. Shareholders of Spark Networks Inc., the owner of several online personals sites such as JDate.com and ChristianMingle.com, recently replaced four of its six directors with a slate backed by an activist investor....
  • Opera Software to buy Brentwood start-up AdColony

    Opera Software to buy Brentwood start-up AdColony
    Tap to watch a TV show clip on Lifetime's iPad app, and a high-definition video ad for the Home Depot begins playing, it seems, even before your finger has left the screen. Shaving milliseconds to get that and thousands of other video ads loaded...
  • Facebook to track users' TV habits

    Beginning this fall, when Facebook users watch a TV show on a cellphone or tablet, Facebook will probably know about it. The social network will scan its databases and send the age and gender of the viewer to Nielsen, the TV ratings measurement company,...
  • Disney's Maker Studios Hires AOL Exec Charles Gabriel as Chief Advertising Officer

    Maker Studios, the multichannel network company owned by Disney, has tapped Charles Gabriel -- previously SVP of video sales at AOL -- as chief advertising officer and EVP of global sales. Gabriel reports to Jason Krebs, head of sales at Maker Studios....
  • UMUC offers discount tuition to federal workers

    UMUC offers discount tuition to federal workers
    Back in April, it seemed like a win-win deal. The federal government, with a workforce that has grown increasingly dissatisfied with training opportunities, negotiated a first-of-its-kind program: A Maryland college that caters to non-traditional...
  • Madison Avenue Bets Big On Football, 'Big Bang' To Lead New TV Season

    Advertisers are betting that football and a group of funny but aging nerds will carry the TV season. A Variety survey of commercial-ratings estimates culled from as many as four top media-buying firms finds that Madison Avenue will look to two weekly...
  • Big Kahuna award, $213,000 up for grabs at Siemer Summit

    Big Kahuna award, $213,000 up for grabs at Siemer Summit
    Thirty-five start-ups are vying for a $213,000 prize this week in Santa Monica at the Siemer Summit, a conference for entrepreneurs and investors. A total of 10 "WaveMaker" awards are scheduled to be given away, including the Silicon Beach Award and the...
  • 11 Top U.S. Magazines To Hawk NBC's 'Blacklist' On Fake Covers

    To draw attention to the second-season launch of its popular drama, "The Blacklist," NBC has convinced no fewer than 11 of the nation's best-known magazines to put the series' star, James Spader, on their covers. Well, sort of. Starting this week,...
  • U.S. tech firms under increasing scrutiny in China

    U.S. tech firms under increasing scrutiny in China
    The Silicon Valley economy is hot these days, but U.S. tech firms are feeling a chill in China. Anti-monopoly investigators have raided Microsoft's China offices, and the government has banned Windows 8 from state computers. San Diego-based chip maker...
  • New cloud-based TV service launching in Chicago

    New cloud-based TV service launching in Chicago
    A new cloud-based TV service is launching in Chicago Wednesday enabling local cable subscribers to watch their full channel lineups live online, from any location.    NimbleTV, a two-year-old company funded in part by Chicago-based Tribune Media, streams...
  • Website fuels surge in prostitution, police say

    Website fuels surge in prostitution, police say
    The online ad for the "caramel goddess" shows her draped over a bed wearing only a pink thong. She offers an unforgettable experience and promises to make "your wildest dreams come true." The ad ran in mid-April on backpage.com, a website that vice...