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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 12-22
  • Malibu to crack down on short-term rentals via Airbnb, other websites

     Malibu to crack down on short-term rentals via Airbnb, other websites
    Tiled steps lead up a sloped lawn to a three-bedroom Midcentury Modern house near the end of a cul-de-sac in Malibu's upper Broad Beach area. Although modest by Malibu standards, the dwelling on Cottontail Lane has for the last two years provided a...
  • Schuh has more cash than Neuman in Arundel executive race

    Schuh has more cash than Neuman in Arundel executive race
    With less than one month to go until the primary election, Anne Arundel County executive Republican candidate Steve Schuh has more than twice as much cash on hand than his rival, incumbent Laura Neuman. In campaign finance reports filed on Tuesday,...
  • Golden Trailer Awards: Complete Winners List

    The 15th annual Golden Trailer Awards honored the best in motion picture marketing on Friday night at the Saban Theatre in Beverly Hills. Warner Bros. was the big winner of the night, taking home 15 awards including the best of show prize and best...
  • Md. campaigns adopt national voter targeting techniques

    Md. campaigns adopt national voter targeting techniques
    When Lt. Gov. Anthony Brown's gubernatorial campaign wanted to make sure that likely primary voters saw a video ad, his staff didn't rely solely on television stations to deliver the message. They also arranged for it to run on the computer screens of...
  • Layoffs to Hit Disney's Maker Studios (EXCLUSIVE)

    Layoffs are coming to Maker Studios, the multichannel network recently acquired by Walt Disney Co. Approximately 10% of the 380 employees are expected to be pink-slipped as early as this week, according to sources inside the Los Angeles-based firm. A...
  • Europe's Top TV Group RTL Buys Online Ad Trader SpotXchange

    LONDON -- Europe's largest broadcasting network, RTL Group, has inked a deal to acquire a 65% stake in online video advertising trader SpotXchange for $144 million. Denver, Colorado-based SpotXchange is one of the largest global marketplaces for digital...
  • Pasadena ad-tech start-up Perfect Market acquired by Taboola

    Pasadena ad-tech start-up Perfect Market acquired by Taboola
    Taboola, a New York online advertising and publishing start-up, has acquired Pasadena-based rival Perfect Market. The terms of the sale were not disclosed but the acquisition brings together two start-ups that provide services for increasing traffic and...
  • Spark Networks continues to seek turnaround after board breakup

    Spark Networks continues to seek turnaround after board breakup
    Maybe breaking up isn't so hard to do. Shareholders of Spark Networks Inc., the owner of several online personals sites such as JDate.com and ChristianMingle.com, recently replaced four of its six directors with a slate backed by an activist investor....
  • Opera Software to buy Brentwood start-up AdColony

    Opera Software to buy Brentwood start-up AdColony
    Tap to watch a TV show clip on Lifetime's iPad app, and a high-definition video ad for the Home Depot begins playing, it seems, even before your finger has left the screen. Shaving milliseconds to get that and thousands of other video ads loaded...
  • Facebook to track users' TV habits

    Beginning this fall, when Facebook users watch a TV show on a cellphone or tablet, Facebook will probably know about it. The social network will scan its databases and send the age and gender of the viewer to Nielsen, the TV ratings measurement company,...
  • Disney's Maker Studios Hires AOL Exec Charles Gabriel as Chief Advertising Officer

    Maker Studios, the multichannel network company owned by Disney, has tapped Charles Gabriel -- previously SVP of video sales at AOL -- as chief advertising officer and EVP of global sales. Gabriel reports to Jason Krebs, head of sales at Maker Studios....