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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 12-22
  • Major parties take shots in California 'swing' congressional districts

    Major parties take shots in California 'swing' congressional districts
    It will be months before the campaign arms of the major parties will decide which races to spend heavily on in their efforts to pick up House seats this fall. But both the Democratic Congressional Campaign Committee and its GOP counterpart, the National...
  • Yahoo's Tumblr First TV Ad Deal Is with Viacom

    Tumblr, the blogging site Yahoo bought last year for $1.1 billion, has secured an advertising deal with Viacom, which plans to pitch cobranded campaigns on the site to marketers tied to TV programming for networks including MTV, Nickelodeon and Comedy...
  • UMBC study among efforts to increase awareness of mental illness

    UMBC study among efforts to increase awareness of mental illness
    This spring, a group of college students will go about their usual campus routines, but with a voice only they can hear calling them names and making other distracting, disturbing sounds. In their case, the voice will come from a recording playing...
  • Social Media Buzz: Young Audiences Focused on 'Divergent' at Weekend Box Office

    Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the...
  • Kirk joins Cook officials in push to fight Internet sex trade

    Kirk joins Cook officials in push to fight Internet sex trade
    U.S. Sens. Mark Kirk and John Cornyn joined top Cook County law enforcement officials to endorse a Senate bill intended to target the Internet sex trade. The Republicans met with Cook County State's Attorney Anita Alvarez and Sheriff Tom Dart in Kirk'...
  • FilMart: China's Online Video Biz to Grow in Size and Sophistication

    HONG KONG - China's online video firms are likely to become more like powerful mainstream media as advertising and subscription continue to grow. The platforms will also become greater producers of content. A seminar at FilMart in Hong Kong on Monday...
  • Vimeo Pledges $10 Million to Fund Indie Film Projects on Its Internet VOD Platform

    Vimeo is upping the ante in trying to bring independent film projects to its online video-on-demand service, announcing that it has set aside $10 million to help creators fund and promote their works on its platform. The $10 million fund will cover a...
  • Comcast Confirms Acquisition of FreeWheel, Eyeing Growth in Online Video Ads

    Comcast has completed its acquisition of online-advertising platform FreeWheel, according to the companies, in a deal worth up to $375 million. "Comcast looks forward to helping FreeWheel's talented team grow their business and accelerate their ability...
  • Privacy groups urge FTC to probe Facebook's deal to buy WhatsApp

    Privacy groups urge FTC to probe Facebook's deal to buy WhatsApp
    SAN FRANCISCO -- The Electronic Privacy Information Center and the Center for Digital Democracy are urging the Federal Trade Commission to investigate Facebook’s $19 billion acquisition of mobile messaging service WhatsApp. The privacy groups...
  • California drafts labor icon Huerta to woo Latinos to Obamacare

    California drafts labor icon Huerta to woo Latinos to Obamacare
    With time running short to sign up for Obamacare, California officials have recruited labor activist Dolores Huerta to urge Latinos to get health insurance. The state's move comes amid struggles at enrolling Latinos, who represent about 60% of the...
  • 'Party central' house issued police warning

    'Party central' house issued police warning
    A Glendale house that inspired the City Council to adopt a series of increasing fines following multiple police responses to loud music or other nuisances has become the first property to trigger the new ordinance. The house at 1315 Norton Ave. made...