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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 111-121
  • Advertisers Spend More Online than on TV for the First Time

    In a first for the advertising industry, marketers are spending more to promote products online than on broadcast television, with expenditures for advertising on mobile devices skyrocketing. Annual ad buys on mobile devices soared to $7.1 billion from...
  • Alcon Entertainment Launches Music Division

    Alcon Entertainment, the production company behind such features as "The Blind Side" and "Beautiful Creatures," has launched a music division. The move is designed to help the banner contain costs on music licensing and diversify its revenue base by...
  • NBCUniversal To Launch Video Series Via Hulu, Web and VOD

    NBCUniversal is best known for the hundreds of TV shows it airs on its broadcast and cable outlets. Now the company is taking a new stab at programming that debuts in digital fashion. The company is set to launch more than dozen new video series that...
  • Hard Rock Hotel Palm Springs seeks $1.5 million in crowdfunding

    Hard Rock Hotel Palm Springs seeks $1.5 million in crowdfunding
    If you're on your way to or from the sun-baked Coachella Valley Music and Arts Festival this weekend and get the urge to become a hotel owner, you may be in luck -- as long as you have at least $10,000 to spend.  Hard Rock Hotel Palm Springs is...
  • Prosecutor attacks credibility of Oscar Pistorius expert witness

    Prosecutor attacks credibility of Oscar Pistorius expert witness
    JOHANNESBURG, South Africa -- An expert witness called by the defense team of South African Olympian Oscar Pistorius testified about bullet wounds, blood spatter, bruises, ballistics, sound, light, fibers and a toilet door -- but acknowledged Wednesday...
  • Millennial Media founder, CEO Palmieri steps down

    Millennial Media founder, CEO Palmieri steps down
    In a sudden departure, Millennial Media founder and CEO Paul Palmieri left the Baltimore mobile advertising company Monday to work for a prominent Maryland venture capital firm. Palmieri said in an interview his resignation had been in the works for...
  • 'Linsanity' is Slam Dunk in China

    HONG KONG - "Linsanity," the basketball documentary that was a sensation at last year's Sundance, has been acquired in China by Metan Development. Directed by Evan Leong, the film is the backstory of Jeremy Lin, the basketball playing star of Taiwanese-...
  • Scarlett Johansson's Banned Super Bowl Ad Pops Online

    Marketers love a good controversy, and SodaStream is taking advantage of a few rules from the NFL that will prevent an initial cut of its $4 million commercial from airing during the Super Bowl. The flipside, its uncensored ad could be watched by more...
  • 'Noah' Joins Super Bowl Roster of Film Ads

    Paramount Pictures has purchased a Super Bowl spot to promote Darren Aronofsky's "Noah," which is sailing into theaters March 28. The studio announced plans to show the commercial during the big game on Tuesday, just days before the Seattle Seahawks face...
  • Super Bowl: Can a Wild Bear and a Shocking Message Win This Ad Agency Greater Fame?

    When a huge brown bear ambles across TV screens this Sunday to the strains of Bob Dylan's "I Want You," it may be taking a big step for an ad agency as well. Droga5 isn't as entrenched a resident of Madison Avenue as better known ad firms such as Leo...
  • Google earnings: What to expect after surprise Motorola deal

    SAN FRANCISCO -- Does Google have an encore? The technology giant stunned the world with the surprise announcement Wednesday that it was selling its money-losing Motorola Mobility division to Lenovo. Now Google is gearing up to unveil its fourth-...