topic-040100011113 News Coverage on Online Advertising - CTNow
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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 111-121
  • NBCUniversal To Launch Video Series Via Hulu, Web and VOD

    NBCUniversal is best known for the hundreds of TV shows it airs on its broadcast and cable outlets. Now the company is taking a new stab at programming that debuts in digital fashion. The company is set to launch more than dozen new video series that...
  • Hard Rock Hotel Palm Springs seeks $1.5 million in crowdfunding

    Hard Rock Hotel Palm Springs seeks $1.5 million in crowdfunding
    If you're on your way to or from the sun-baked Coachella Valley Music and Arts Festival this weekend and get the urge to become a hotel owner, you may be in luck -- as long as you have at least $10,000 to spend.  Hard Rock Hotel Palm Springs is...
  • Prosecutor attacks credibility of Oscar Pistorius expert witness

    Prosecutor attacks credibility of Oscar Pistorius expert witness
    JOHANNESBURG, South Africa -- An expert witness called by the defense team of South African Olympian Oscar Pistorius testified about bullet wounds, blood spatter, bruises, ballistics, sound, light, fibers and a toilet door -- but acknowledged Wednesday...
  • Social Media Buzz: Young Audiences Focused on 'Divergent' at Weekend Box Office

    Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the...
  • AOL Lines Up James Franco, Hollywood Producers for 2014 Originals Slate

    AOL has unveiled its full slate of 2014 original web series, focusing on "inspiring stories" and comedy, tapping celebs and personalities like James Franco with big digital followings. All told, AOL has greenlit 16 new and returning original series for...
  • India's renowned education system has a flip side: Ingrained cheating

    The voice that answers the number posted on the online ad is polished, confident: No one will suspect anything, he says. The gadget has never failed. A college senior, he sounds younger on the phone but assures the caller that he speaks from experience....
  • Chinese Online Video Firm iQiyi Seeks IPO

    HONG KONG - iQiyi, the Chinese online video service, will seek a stock market listing within the next three years, according to reports. The company is currently a unit of Baidu, the NASDAQ-listed Chinese search engine giant, having been founded in...
  • FilMart: China's Online Video Biz to Grow in Size and Sophistication

    HONG KONG - China's online video firms are likely to become more like powerful mainstream media as advertising and subscription continue to grow. The platforms will also become greater producers of content. A seminar at FilMart in Hong Kong on Monday...
  • CinemaCon 2014: Cinema advertising spending reaches record level

    CinemaCon 2014: Cinema advertising spending reaches record level
    Advertisers are spending more money than ever to promote their products in movie theaters. Cinema advertising revenues reached a record level of $677.9 million in 2013, up 6.5% from the prior year, the Cinema Advertising Council, a national trade...
  • Major League Gaming, Twitch Compete to Become the ESPN of Videogames

    When the "Call of Duty" Championship comes to L.A. Live on March 28-30, 20,000 fans will be in attendance. But what may be even more impressive is the millions more that will be watching via MLG.TV, as 32 teams compete to play the bestselling Activision...
  • FremantleMedia Puts Focus on Growing Drama Production

    RTL group's global production and distribution arm FremantleMedia is best known for its reality competition shows, such as "The X Factor," pictured above, and "Got Talent" franchises, but there's much more to it than that. Last year, FremantleMedia...