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Online Advertising

A collection of news and information related to Online Advertising published by this site and its partners.

Top Online Advertising Articles

Displaying items 100-110
  • Yahoo's Tumblr First TV Ad Deal Is with Viacom

    Tumblr, the blogging site Yahoo bought last year for $1.1 billion, has secured an advertising deal with Viacom, which plans to pitch cobranded campaigns on the site to marketers tied to TV programming for networks including MTV, Nickelodeon and Comedy...
  • UMBC study among efforts to increase awareness of mental illness

    UMBC study among efforts to increase awareness of mental illness
    This spring, a group of college students will go about their usual campus routines, but with a voice only they can hear calling them names and making other distracting, disturbing sounds. In their case, the voice will come from a recording playing...
  • Social Media Buzz: Young Audiences Focused on 'Divergent' at Weekend Box Office

    Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend's new movies across Facebook, YouTube, Twitter and Google (the...
  • India's renowned education system has a flip side: Ingrained cheating

    The voice that answers the number posted on the online ad is polished, confident: No one will suspect anything, he says. The gadget has never failed. A college senior, he sounds younger on the phone but assures the caller that he speaks from experience....
  • Google profit and revenue jump 17%, but ad prices keep falling

    SAN FRANCISCO — As far as Wall Street is concerned, Google Inc. can build all the robots and self-driving cars that it wants as long as it keeps growing its main business: online advertising. And increasingly, that means selling ads that are shown...
  • Mom takes daughter, 15, to New York to sell sex to Super Bowl crowd, cops say

    Mom takes daughter, 15, to New York to sell sex to Super Bowl crowd, cops say
    A Hollywood mom has been arrested on charges of taking her 15-year-old daughter to New York to pimp her out to Super Bowl fans, New York police say. "We came up here to work and make money with a pimp," the mother told detectives, according to court...
  • 'The Amazing Spider-Man 2' spins web over Super Bowl audience

    'The Amazing Spider-Man 2' spins web over Super Bowl audience
    Spider-Man swept the competition at the Super Bowl. The promotion for "The Amazing Spider-Man 2" was the most effective commercial that aired during Sunday's broadcast of the Super Bowl, according to a survey by MovieTickets.com. The company, which...
  • Alzheimers disease: Later onset means slower progression

    Source: UC San Diego Health System whatdoctorsknow.com The greatest risk factor for Alzheimer's disease (AD) is advancing age. By age 85, the likelihood of developing the dreaded neurological disorder is roughly 50 percent. But researchers at the...
  • Google's YouTube to get new chief executive

    Google's YouTube to get new chief executive
    The Internet's most dominant online video site is about to get a new boss. Google ad executive Susan Wojcicki appears will become the next head of YouTube, according to reports published by online sites The Information and Re/code. The executive would...
  • Food Lion will give $20 to frequent shoppers

    Food Lion will give $20 to frequent shoppers
    Food Lion shoppers can earn a coupon for $20 off of a purchase over the next seven weeks.  During the "Shop, Collect and Earn" promotion, which runs through April 15, shoppers can earn a $20 coupon by following these steps:  - Spend $40 or more in one...
  • Publicis Group CEO Maurice Levy Tapped To Keynote At MipTV

    PARIS- Maurice Levy, the CEO of Paris-based advertising and communications conglom Publicis Groupe, is set to deliver a keynote at MipTV, the international TV showcase. Maurice Levy will discuss how TV and advertising are increasingly facing challenges -...