Column | Oct 31, 2014 | 3:16 PM
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Story | Oct 31, 2014 | 2:36 PMLOS ANGELES (Variety.com) - Fox's new drama "Gotham" generated impressive sampling for its premiere last month -- including about 5 million viewers who viewed outside of any traditional Nielsen ratings window.
Story | Oct 31, 2014 | 5:37 AM
LOS ANGELES (Variety.com) - The Walt Disney Co., the CW, Activision, Banana Republic and Lancome are among the first advertisers to start promoting their products on Instagram with video ads. The companies have started rolling out 15-second autoplay...
Story | Oct 30, 2014 | 12:54 PM
Story | Oct 30, 2014 | 10:05 AM
LOS ANGELES (Variety.com) - It was a saturday in 1992, and Seismic Productions co-owner David Schneiderman was sweeping his porch in preparation for his birthday party when the phone rang with a call from Bob Weinstein, asking for changes on the trailer...