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Advertising

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Displaying items 78-88
  • Can impulse buys beat online piracy and save newspapers?

    Here's an assumption underlying many a Big Idea online: If you make it easier for people to act on their impulses in a way that benefits your business, they will. A good example of this is Comcast's reported anti-piracy initiative. And my hunch is...
  • CBS stations' ratings drop as Time Warner Cable blackout continues

    CBS stations' ratings drop as Time Warner Cable blackout continues
    David Letterman picked a good time to go on a vacation. Since Time Warner Cable stopped carrying CBS-owned TV stations in New York, Los Angeles and Dallas a week ago, all three outlets have experienced rating declines for both national programming and...
  • Let's think twice about digital signs

    I was surprised to read in the Aug. 2 edition of the News-Press that the Glendale City Council was proposing to amend city rules to allow digital advertising signs at the Galleria and the Americana. I thought our two mega malls were into classy, upscale...
  • Digital Domain announces new executive appointments

    Digital Domain announces new executive appointments
    Seeking to assuage concerns about management stability at Digital Domain, the new owners of the struggling visual effects company announced promotions of two veteran executives. Following the recent resignation of the respected Ed Ulbrich as chief...
  • SiriusXM to form Spanish-language channel starring Eddie 'Piolín' Sotelo

    SiriusXM to form Spanish-language channel starring Eddie 'Piolín' Sotelo
    Spanish-language radio star Eddie "Piolín" Sotelo is borrowing a page from Howard Stern. Three weeks after severing ties with Univision Radio, Sotelo has made a deal to bounce to SiriusXM satellite radio. This fall, Sotelo will launch a Spanish-language...
  • Millennial Media shares fall sharply on news of deal, losses

    Millennial Media shares fall sharply on news of deal, losses
    Shares of Millennial Media fell nearly 20 percent in early trading Wednesday on news that the Canton mobile advertising company would buy a competitor at a bargain price and that its second-quarter losses widened. Millennial announced Tuesday it struck a...
  • Ad agency deal-making continues as Publicis buys Engauge

    Ad agency deal-making continues as Publicis buys Engauge
    French advertising giant Publicis Groupe has acquired a small digital advertising firm, Engauge Marketing, which has built a roster of big-name clients such as  Nationwide Insurance, Cisco Systems and Coca-Cola. The deal highlights the increasing...
  • Edison's San Onofre PR: Readers aren't buying it

    Edison's San Onofre PR: Readers aren't buying it
    Southern California Edison wants you to feel (and help pay for) its pain in shutting down the San Onofre Nuclear Generating Station. Judging by the letters we've received so far in reaction to Edison's full-page ad in Monday's Times saying as much,...
  • London tosses out recycling bin technology that tracks people

    London tosses out recycling bin technology that tracks people
    LONDON — The testing of futuristic recycling bins that can track people walking through London's financial district has been, well, trashed for now. Pressed by local officials, the Renew advertising firm called off using technology embedded in a...
  • 'The Butler' kicks 'Kick-Ass 2.' Fox buys stake in Vice.

    'The Butler' kicks 'Kick-Ass 2.' Fox buys stake in Vice.
    After the coffee. Before gettng ready to watch the Redskins tonight.  The Skinny: I never get tired of watching old episodes of "The Job." If you never saw the short-lived ABC series starring Denis Leary, go find the DVDs. Monday's headlines includes...
  • Libertarians push a deregulatory fix for the CBS-Time Warner impasse

    Libertarians push a deregulatory fix for the CBS-Time Warner impasse
    As the dispute between CBS and Time Warner Cable drags on, frustrated viewers are pushing for more extreme responses by government. Last week, three of Time Warner's customers in Southern California sued the company, arguing that it had committed fraud by...