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Advertising

A collection of news and information related to Advertising published by this site and its partners.

Top Advertising Articles

Displaying items 56-66
  • Details of billboard deal raise questions

    Details of billboard deal raise questions
    Mayor Rahm Emanuel's no-bid deal for new expressway billboards guarantees the city far less than half the $700 million the private vendor expects to make and essentially requires Chicago to repay all the upfront cash the mayor touted as a key selling...
  • As Tiger Arena opens, Towson searches for return on investment

    As Tiger Arena opens, Towson searches for return on investment
    Towson University's new arena opens to the public Wednesday night when the Harlem Globetrotters tip off the first of three games in three nights. The traveling basketball troupe is making a special stop — it usually tours in the United States from...
  • The Echo Nest looks at how movie and music tastes overlap

    Love Usher and Nicki Minaj? That probably means you prefer Pixar films to other kids' movies, according to a new study by Echo Nest.  The Somerville, Mass.-based music data mining company thinks it can predict your movie tastes based on the music you...
  • Aetna Marketing Campaign Features Employees On Billboards

     Aetna Marketing Campaign Features Employees On Billboards
    Working at Aetna for some employees also means having your face seen by more than 100,000 drivers daily — at least this summer. Five employees, and one Aetna employee's son, are featured on billboards in the Hartford region this summer as part...
  • BJ's Restaurants has a lot more locations in the oven

    BJ's Restaurants has a lot more locations in the oven
    Pizza and beer are a tasty pairing. A profitable one too. BJ's Restaurants Inc. specializes in deep-dish pizza and offers its own brand of craft-brewed beer, a combination that has helped it grow from a single restaurant in Santa Ana to 132 locations in...
  • Connecticut Leaves Businesses Vulnerable

    Texas Gov. Rick Perry made a splash by arriving in Connecticut on the wings of an advertising blitz declaring the Lone Star State "Open for Business." Perry wants Connecticut businesses to move to Texas. There's nothing new in governors alighting in other...
  • Port officials talk up new marketing campaign

    It's the off-season for cruising at Port Everglades with only a handful of ships in-house on weekends, compared to as many as eight during peak season November through April. Port officials are using the down time to promote a new marketing, advertising...
  • Orioles score big with young audiences, advertisers on MASN

    Orioles score big with young audiences, advertisers on MASN
    Nationally, the highest-rated shows among young adults in April and May were “The Big Bang Theory” on CBS, “Modern Family” on ABC and “The Voice” on NBC. But in Baltimore, those viewers preferred a different show:...
  • Letter: Connecticut Takes a Big Step Backwards on Campaign Finance

    Letter: Connecticut Takes a Big Step Backwards on Campaign Finance
    Does the new campaign finance law signed into law last week mean our state has lost its resolve to put an end to "Corrupticut"? [In response to the Advocate's online story: "Did State Democrats Just Ruin Connecticut's Campaign-Financing System?"] Back...
  • First-quarter U.S. advertising spending flat at $30 billion

    First-quarter U.S. advertising spending flat at $30 billion
    U.S. advertising spending during the first quarter of 2013 was flat compared to the year-earlier period, reflecting television network ratings woes and caution amid mixed signals on the economy. Marketers during the January-March period spent $30.2...
  • Pier signs fund parade, annoy some

    The signs advertising local businesses line the Huntington Beach Pier in advance of the city's Fourth of July celebrations. The 35 large banners represent funding for the city's annual July 4 parade but they come with a price: animosity from some who...